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Leverage the Power of Social Media in 2010

Posted by on Jan 26, 2010 in Social Media Marketing | 0 comments

The Global Economic Crisis of 2009 saw a sharp decline in traditional media as an advertising channel as many marketing departments had to endure a hefty cutback on their usual adspend. However, many companies saw this economic setback as an opportunity to explore new ways of marketing their products and services. They found that Social Media provided them the perfect way to market their products and service to a targeted audience. In addition to this, they found th

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Feedback on Digital Marketing Training in Mexico

Posted by on Jan 26, 2010 in Digital Media Marketing | 0 comments

Well it was just a week ago that I was in Mexico City & Monterrey presenting my 2-day Digital Marketing training to just over 100 WSI Internet consultants. I missed my connecting flight back to South Africa due to technical problems with the plane but Delta eventually sorted it out. I have conducted this training in Madrid, Paris, Toronto and Mexico and in all cases have received positive feedback from most of the attendees.  My next training session is in San

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Welcome to our new Boss

Posted by on Jan 26, 2010 in General | 1 comment

It is not often that one looks forward to a new boss especially when it’s your wife. Many people do not know that Marianna has been working behind the scenes for over 6 years supporting me in all that I do. Her experience in corporate business combined with her Internet Marketing knowledge is just what we need for our business this year. Marianna joins us officially on the 1st March 2010 and will be managing our business as we are set for some good growth this yea

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Create the best topics to blog about

Posted by on Jan 26, 2010 in Blogging | 2 comments

If you are in the process of starting up a blog for your business or developing a blog, the most basic answer you should ask yourself is “What topics should I write about?” Marketing with your blog (Social Media Marketing), requires that you always write content that your clients/customers will find interesting. Most blogging journeys begins by choosing the topics that your targeted audience will want read and that you enjoy to write about. Write titles

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Writing website content

Posted by on Jan 25, 2010 in Content Marketing | 0 comments

Your website should always answer your visitor’s queries and solve their most urgent need or problem. The writing of website content is most likely the most time consuming part of developing and creating your website. A good way to start writing the content of your website is to ask yourself a couple of questions about your visitors. This can help you to establish the purpose of your website. What is the purpose of your website? This can be your first question

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SEO and Blogging goes hand in hand

Posted by on Jan 25, 2010 in Blogging | 0 comments

To have a business blog is very different than a personal blog.  A business blog is done with a purpose. The marketing of this can be used as a powerful tool to improve website search engine rankings and increase targeted website traffic. More targeted traffic could only mean more business or sales leads SEO Search Engine Optimization is all about improving the rankings of your website in popular search engines such as Google, Bing and Yahoo.  You can also SEO opt

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The Future of Search Google Vs Facebook

Posted by on Jan 22, 2010 in Social Networking | 1 comment

Top search engine Google and top Social Networking site Facebook are two different web platforms that are intended to satisfy two functions on the Internet – one is search and the other is Social Networking. However, Social Networking traffic is fast eclipsing the amount of traffic search engines like Google receive. This is a wakeup call for those of us in Internet Marketing that aren’t embracing Social Media Marketing as a whole new sphere of the Online Market

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SEO Blogging Tips

Posted by on Jan 22, 2010 in SEO | 7 comments

Business blogs should always use special SEO (Search Engine Optimization) techniques to get fast results.  Blogs (Web 2.0) have a great advantage over standard websites because of the amount of new and fresh content being generated and search engines adores them. Find below a couple of Search Engine Optimization blogging tips to optimize your blog. Keyword research The first step in any website/blog optimization is choosing the correct keywords and keyword phrases.

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Tips to start your Social Media Marketing Campaign

Posted by on Jan 21, 2010 in Social Media Marketing | 0 comments

Social Media Marketing (SMM) is used to increase the visibility of your brand, services and products.  It is all about the interaction with people that could be interested in anything that your company has to offer. Social Media with the right Social Media Optimization (SMO) can increase targeted traffic to your website or blog through links and you can get better search engine rankings through it as well. Planning is the most import rule before venturing on a Soci

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Spam is a costly problem to any business

Posted by on Jan 18, 2010 in Online Marketing | 0 comments

Spam in all its forms is a costly problem to any business. Spam can be found everywhere on the internet. Spam is considered to be unsolicited junk messages that are usually designed to sell or promote something (Viagra sounds familiar?). Spamming can mean using unethical tactics to get high search engine rankings.  Spam continues to plague the Internet in the forms of spam blogs (splogs), email spam and comment spam. Spam according to Wikipedia Spam is the abuse of

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