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Using Social Media for Public Relations

Posted by on Feb 18, 2010 in Social Media Marketing | 1 comment

One of the advantages of using social media for business is that you get to meet all sorts of nifty people who share interests with you on both personal and professional levels. In today’s world full of new media and digital communication technologies, PR professionals have an immense opportunity to expand the reach of their messages using social media tools and applications. Social media has the potential to attract and hold the attention of a vast demographic of

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Reasons why your Business Social Media efforts aren’t giving you results

Posted by on Feb 18, 2010 in Social Networking | 0 comments

You heard about the Social Media buzz and what it could do for your business so you decided to get involved, after all it’s free marketing. However, 6 months down the line and the Social Media sites you’ve signed up with aren’t rendering the kind of results you would’ve liked. In this post I’ll outline a few points that could be contributing to the lagging results of your Social Media efforts. It is important to remember that Social Media is a powerful bus

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Simple steps to conduct a website analysis

Posted by on Feb 17, 2010 in My Insights | 0 comments

I receive requests frequently from business owners that would like me to look at their website and give an opinion on what I think. I am usually quite surprised on what I find. I always ask six questions before I conduct an analysis of a website. Initial questions:Are you happy with your site and online presence? What is the purpose of your website? Who do you want to reach with your website? Where do you want your traffic to originate from? What are you selling?

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SEO Secrets

Posted by on Feb 17, 2010 in Website Optimization | 0 comments

Recent SEO experiments show that if you link to the same page twice from any one page, only the first link counts for major search engines like Google. If your website has images linking to products before the anchor text link, it means that said anchor text link is not counted by the search engines. Instead the image link is counted as the first link. This has a negative impact on your keyword-rich SEO work. Use First Link Checker to find out quickly and easily if

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How Visible is Your Business on the Internet

Posted by on Feb 16, 2010 in General | 0 comments

If your shop is located in the back alleys of the city because of expensive rent prices at better, high foot traffic locations; you can expect to attract fewer customers than the guy up the road who has his business located on the Main Street. You might be selling a product or service at a competitive price that people need, however, because of your location you’re probably selling a lot less than what you could be. The exception would be your few regulars who kno

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Optimize your pages to get the “yes” action

Posted by on Feb 16, 2010 in SEO | 0 comments

The internet is all full of information. People are usually searching the web for answers or solutions that they are seeking. If the web pages on your website doesn’t give answers and doesn’t provide the information that your visitors are looking for, what is the point of having a website at all? With on page search engine optimization you can change this. All of your web pages should consist of information that is clear, concise and optimized. Give u

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Who should manage Your Social Media

Posted by on Feb 15, 2010 in Social Media Marketing | 0 comments

You’ve been told to start taking advantage of Social Media so as not be left behind so you quickly open an account on Twitter, add your corporate logo and a short bio. Maybe you throw up an elaborate background to make your page even more visually appealing, but now it’s time to Tweet and you’re lost. Once your Social Media account is setup you have to make a decision about who is going to be running with the account so it doesn’t become a white elephant like so many other corporate Social Media accounts out there. The main question you have to ask yourself is – Do I outsource or keep it in house? Pro’s of Outsourcing Social Media A Social Media manager is dedicated to running a results focussed and regular campaign. By outsourcing you will also receive monthly reports showing you what has been done and how effective it has been. Any Social Media campaign manager worth his/her salt will be an expert on Social Media. They will be able to devise strategy that remains abreast of what’s happening in the world of Social Networking. Have peace of mind by handing your Social Media campaign over to an expert that knows what goes and what doesn’t. Learning time is reduced when you compare to handling Social Media internally. A professional knows all the tricks of the trade and only needs to know a few things about your brand in order to capitalise on what Social Media has to offer corporates. How do I know if my outsourced Social Media campaign manager is doing his job? Firstly, whoever you choose to run your Social Media should know the essentials of your brand, products and services. If you find yourself having to keep a close watch on your campaign manager because of constant discrepancies you may have with what he/she are doing then you may as well be running your Social Media campaign yourself. If you’re a small business that wants to be a part of the Social Media revolution then I suggest running your own account. The best option is to run your Social Media accounts in conjunction with an Internet Marketing Agency. Work with them to develop goals and let them guide you until you can fly...

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How to increase your online sales during a recession

Posted by on Feb 12, 2010 in Online Marketing | 0 comments

These days, for many businesses, offline and online times are tough. People are looking for value and ways to eliminate the unnecessary. Online marketing is a way to reach online communities via your website and to convert prospects into buyers. All you need to do is to make sure that your services or products is considered necessary. You also need to market smarter during hard times. Online marketing is an effective and low cost way to increase your sales. Find be

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SEO mistakes to avoid

Posted by on Feb 11, 2010 in SEO | 2 comments

There’s a couple of mistakes that can completely destroy your search engine rankings. Search Engine Optimization (SEO) is vital to get good rankings and to stay at the top of the search engine result pages. Using any of the techniques listed below, can ruin your rankings significantly and you can lose your precious spot on the search engines. Find below a couple of tips that you should never implement on your website or blog. No text content Most search engine

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How to measure Social Media success

Posted by on Feb 11, 2010 in Social Media Marketing | 0 comments

How do you measure your success with social media marketing?  Many new companies are joined this “new” trend with much enthusiasm to reach new prospects and to engage in conversation.  The only question is, how do you measure if it is successful? A survey that was done in August 2009 by Mzinga and Babson Executive Education shows that 84% of marketers aren’t measuring ROI (return on investment) on their social media marketing campaigns. 40% of t

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