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See what others are saying about you before it’s too late

Posted by on Dec 2, 2009 in Social Media Marketing | 0 comments

Popular Social Networking websites like Facebook and Twitter are being used by consumers to make purchasing decisions and to discuss, inform, and share about the latest products and services. Those companies that choose to ignore the mass chatter online are putting their business and their reputation at risk. Earlier this year a very well-known soft drink company created an iPhone application to promote a new energy drink product. The application provides tips for t

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Social Media has levelled the Marketer to Consumer Playing Field

Posted by on Dec 1, 2009 in Social Media Marketing | 0 comments

The Internet, and more specifically Social Media, has taken massive steps in levelling the playing field between marketers and consumers. In the past marketers could keep a positive spin on consumer perceptions by managing their brand through a combination of traditional media advertising and news coverage. Only in extreme cases, newsworthy activities got large media exposure, and even then big brand companies had excellent PR departments geared to deal with crisis

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Internet Marketing Strategies that are guaranteed to increase your sales

Posted by on Dec 1, 2009 in Online Marketing | 0 comments

Do you have an Internet marketing strategy running concurrently with your marketing strategy? If not, here are seven proven marketing strategies you can use to boost online sales. I am constantly amazed by the number of people I meet who have absolutely no online marketing strategy. I am even more amazed by the number of people who believe all they have to do is buy a domain, slap a few HTML pages together (as cheaply as possible)and place them on a web host somewhe

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Paris Internet Marketing Summit

Posted by on Nov 30, 2009 in Business Opportunity | 1 comment

A quick update on the WSI Paris Internet Marketing summit. We had a great turnout thanks to Gilles Dandel and the support of his IC group. For the Internet Marketing Summit we had just over 40 attendees and among them were some 12 franchisee prospects. I was the last speaker and that is always difficult as Gilles Dandel, Frederic Poifol & Philippe Thoniel presented some great material on search engine optimisation, Pay Per click marketing and social media market

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Top Reasons to Consider an Internet Marketing Franchise as your next Business Venture

Posted by on Nov 30, 2009 in Business Opportunity | 1 comment

The current economic climate means that you need to consider a number of important factors when investigating your next franchise opportunity business venture. An Internet Marketing franchise like WSI offers a number of undeniable advantages over more traditional franchise concepts or business models. Top 5 Reasons to buy an Internet Marketing Franchise Low Overheads An Internet Marketing business is ideal if you’re looking for a home-based business. As a result,

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Design a website to convert visitors into customers

Posted by on Nov 30, 2009 in Website Development | 1 comment

A successful website does two things.  Firstly, they attract a regular flow of visitors that are interested in what your services or products are. Second, they are usually designed to get visitors to take a action. This could either be to convert them into buyers or at least get them started into your conversion process. The “call to action” could either be to build an email list, quotation requests or signing up for a webinar. There is a kind of magic

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Blogs are better than websites

Posted by on Nov 28, 2009 in Blogging | 0 comments

Yes, you read correctly. Blogs are better than normal websites. They are even better when you use them together.  Blogs are for branding, interacting and communicating with your targeted customers.  A website is a marketing piece designed to sell or at least get some sort of conversion. Blog marketing is a powerful business strategy. If you add a blog to your website you can get the benefits of both.  Why should you add a blog to your website? Blogs are active Bl

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Are you Stuck for Internet Marketing Blogging Ideas

Posted by on Nov 27, 2009 in Articles | 0 comments

If your Blog is getting hardly any traffic and you find yourself getting stuck for Internet Marketing Blog Post ideas, then it is a good idea to pay Google Analytics a visit to see what is driving traffic to your site. Look at the organic keywords that have been harnessing traffic to your site and then search on that keyword and related keywords. If Google thinks your Blog Post is good enough to rank on a competitive keyword then you should carry on Blogging about t

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3 questions to ask yourself before you launch your PPC campaigns

Posted by on Nov 25, 2009 in Online Marketing | 2 comments

It’s really easy to blow money on Google pay per click – picking keywords, writing a couple of ads and getting a bunch of visitors who cost you money but have no chance of ever converting on your website. The following three questions will help make sure you don’t buy the wrong clicks and traffic for your website How many people are looking for this product or service? Answering this question will help you manage your expectations realistically and avoid you from running into disappointments at a later stage when you discover that the paid search engines are not bringing you as many visitors as you had anticipated. There are a number of keyword research tools that you can use for this purpose; these include wordtracker & SEO Book. Therefore, before you start your PPC campaigns it is essentials that you do a thorough keyword research as it will provide you with an indication of demand for your products and services. How much will the clicks cost? It is crucial for you to know how much you will be charged per click. Knowing this information will help you draft a budget for your campaigns. Google Traffic Estimator tool will tell you the estimated traffic and average cost per click for your keywords. It is advisable for you to run through this tool before you launch your campaigns. Who are my competitors? To find out who your PPC competitors are, simply type in the keywords that are related to your products and services and take note of the paid ads that appear on the right hand side of the search results and on top of the page. The more advertisers there are, the more you are likely to pay for a...

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ZEN and the Art of Article Marketing

Posted by on Nov 25, 2009 in Articles | 0 comments

Article marketing is an art which requires practice and experience in terms of understanding what works. In this article I’ll talk about the critical mistakes that marketers make and then it’s up to you to decide to do it yourself or outsource to experts Ego Since it’s your business and you know your market and are well know is it THAT important to insure that you are writing good articles. You may skip the introduction, write in huge paragraphs, not foc

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