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How to effectively use social networks

Posted by on Mar 15, 2010 in Social Networking | 0 comments

In order to get the most online visibility for your business, you need to establish your presence on social networks. With the constant search engine algorithm updates, social networking should be part of your internet marketing strategy as all the big search engines are moving into the social media playground. To give you the simplest explanation of what it is – Social Networking makes it easier for people to listen, interact, engage and collaborate with ea

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WSI South Africa Internet Summit 2010

Posted by on Mar 12, 2010 in Digital Media Marketing | 0 comments

Imagine a whole morning devoted to the understanding of new communications tools, facilitated by industry leaders with the foresight, insight and knowledge to help you implement them. You’ll walk away with a transformative view of the practical value of digital innovation: real-world possibilities that your brand, your agency, your clients, or your small business can embrace.Sell more by marketing your business on Google, Yahoo & Bing. Many businesses are se

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Social Media for Business Tips

Posted by on Mar 12, 2010 in Social Networking | 1 comment

You’ve probably heard about how Social Media can help grow your business, however, if you’re not a tech fundi then Social Media Marketing can become confusing. Social Networking godsends like Facebook, LinkedIn and Twitter have become excellent lead generation and brand awareness tools and they provide a quick and affordable way to market your business. The aim of this post is to highlight some tips you can use to make the most of the Social Networking buzz. Facebook for Business Tips Most of Facebook’s marketing solutions for businesses are free making this Social Network the perfect platform if you don’t have much of a marketing budget. Start your Facebook advertising campaign by creating a page. Once you have created your Facebook Fan Page you can use it to expand your marketing initiatives by using the “Connect” feature – this connects your Facebook page to your website. Have a Facebook group running in conjunction with your Fan Page and invite people to join. The great thing about Facebook groups is that your members open discussions and create all the content you need. However, be sure to monitor the conversation and try to respond. Read more about Social Media Public Relations and Damage Control. Facebook also offers paid-for premium advertising. This enables you to target individuals who are a match for your brand. Just click the advertising link at the bottom of any Facebook page to find out more. Twitter for Business Tips Twitter is a mini Blogging, cross-platform friendly Social Media site and it allows you to share with your followers “What’s Happening”. Your Twitter posts (Tweets) are limited to 140 characters so they don’t have a very long shelf-life. So if you’re going to engage with Twitter then be sure to Tweet regularly and do not allow your account to become a white elephant. Twitter is ideal for posting announcements, advertising promotions, and linking to interesting industry news. It can help you become a Thought Leader if you update regularly as your followers see you as the guru about all the things connected to your line of work. Always include a prominent Call-to-Action in your Tweets and be sure to add a Twitter button to your website. LinkedIn for Business Tips LinkedIn is a business focussed Social Network. It is best used to: Develop business relationships Recruit Connect with other like-minded workers Get...

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Why any local business needs a website

Posted by on Mar 12, 2010 in Website Development | 1 comment

A website is the building blocks for establishing your online reputation. In today’s world, many people will browse to your website for more information regarding your company before doing any business with you. More and more people are browsing the internet at work and even at home. If you are a local hardware shop, why do you need a website? You don’t want somebody across the country contacting you to purchase and deliver a screwdriver to them. As a intern

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SEO design plan for your website

Posted by on Mar 12, 2010 in SEO | 0 comments

With a new redesign of your website you can improve your search engine rankings drastically or you can lose all of it. You can lose the value of your inbound links which usually point to specific pages. To make sure this doesn’t happen to you when you are in the process of redesigning your website, have an effective SEO (Search Engine Optimization) design plan in hand. SEO shouldn’t start after the website is finished but rather together with the devel

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Understanding Niche Internet Marketing

Posted by on Mar 11, 2010 in Articles | 0 comments

By studying your industry, target markets and the ‘persona’s’ that your product will appeal to closely and making an honest effort to research your potential market, Internet Marketing will prove to be a very profitable investment providing excellent ROI and a worthwhile investment for 2010. Through making an effort to learn everything you can, you can excel in online marketing as long as you understand the industry’s key elements. These key elements includ

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How to get local traffic to your website and blog

Posted by on Mar 10, 2010 in Online Marketing | 0 comments

Usually the challenge with local small business websites is obtaining targeted traffic to their online profile. A website is a powerful business tool and if used and optimized correctly, can generate sales and leads. Why do you want a simple online brochure of your company when your website can do so much more? More and more businesses are realising this and the days are over by just having a simple about us and contact page on your website. Your website can produc

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Social Media Marketing Secrets

Posted by on Mar 9, 2010 in Social Media Marketing | 1 comment

Many people and businesses believe that social media marketing is a fast, cheap and easy way to internet marketing with all the hype in the online world. Even though Social Media Marketing (SMM) is the new frontier in online marketing, it has been around for a while now but it has only received major exposure in the last couple of years. Everyone including small businesses wants to be part of this social media phenomenon but unfortunately with any new technologies

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Optimize your website and blog for more traffic

Posted by on Mar 8, 2010 in SEO | 2 comments

If you have a website you most likely have one common need and that is more website traffic – either unique or returning visitors. Your website may look the best and professional, but if no one knows including the search engines about your online presence, it is considered useless. If your website is in this boat, there’s two things you can do:On page SEO (Search Engine Optimization) – Optimize your website for the search engines. Add a blog to y

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Digital Marketing brand strategies, Birmingham, West Midlands

Posted by on Mar 8, 2010 in Articles, Blogging | 0 comments

This is my 4th day in the UK and I am in my second day of training WSI Internet Consultants on Digital Marketing brand strategies here in Birmingham. The training covers digital marketing brand strategies and local media websites. One of the key findings we uncovered is that Public relations companies need to move their businesses online. I have come across a number of Public relations companies recently who have asked me how they can integrate blogging into their s

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