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5 principles of social media customer service

Posted by on Mar 6, 2017 in Social Media Marketing | 0 comments

5 principles of social media customer service

Making a success of your clients’ social media marketing and, more specifically, a social media marketing strategy means adhering to certain principles. We take a look at these all-important customer service principles below. Sell, sell, sell  Yes, you want to increase your client’s following and gather as many likes and shares as possible. However, social media marketing also gives you the chance to forward your digital marketing efforts and convince people to

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Boost Your Web Design with its UX

Posted by on Mar 2, 2017 in Social Media Marketing | 0 comments

Boost Your Web Design with its UX

Your first question may be, “What is ux?” The fact that you asked only goes to prove that jargon and terminology that is familiar to you does not necessarily make sense to your prospects and customers. Even if abbreviations such as UX are common within your industry, your message would be far more effective by spelling it out as user’s experience. Communication is all about being understood by the recipient – who may be new to the business or confused about

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The Hashtag Conundrum

Posted by on Mar 1, 2017 in Social Media Marketing | 0 comments

The Hashtag Conundrum

Many moons ago you may have initiated a game of noughts and crosses with this symbol. Nowadays, though, the hashtag has evolved since its origins as an organizational tool for Internet Relay Chat users to a way for social media users to keep track of topics and conversations. Who can we thank for this revival of tagging related word-strings such as keywords, phrases, and abbreviations? Twitter reintroduced the hashtag in 2007. How to Hashtag Social media marketing i

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Social Media Lead Generation

Posted by on Feb 28, 2017 in Social Media Marketing | 0 comments

Social Media Lead Generation

Why are you in business? To make money, of course! No matter how big or small your establishment, money is the fundamental reason we do what we do. For us to get money in, we need to persuade the public to take their money out. But before we can exchange cash for goods or services or compassionate social conscience, we need to grab their attention and transform them into leads Generating Leads Employing social media marketing to share something of value – amus

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Why You Need to Get Rid of Your Website’s Doorway Pages

Posted by on Feb 27, 2017 in Website Design | 0 comments

Why You Need to Get Rid of Your Website’s Doorway Pages

While doorway pages used to be a beneficial aspect of SEO marketing and web design, Google announced in 2015 that it was officially ‘closing the door’ on them. Thanks to the rise of content marketing, doorway pages have become irrelevant and detrimental to a website’s rankings. Below, we take a look at what doorway pages actually are, and why it is so important that you remove them from your web design as quickly as possible.   What are doorway pages? Doo

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Digital Marketing Inspiration from Your Opposition

Posted by on Feb 23, 2017 in Digital Media Marketing | 0 comments

Digital Marketing Inspiration from Your Opposition

We tend to eye our competition through Dirty Harry eyes. However, no one understands the landscape and complexities of your industry quite like your rivals do. While you are always going to vie with them for business, benchmarking your digital marketing campaigns against theirs will help you to develop your medium to long-term strategy. While we highly recommend benchmarking, i.e. to evaluate your digital marketing by comparing it to a standard – we most certa

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Blog Basics

Posted by on Feb 22, 2017 in Blogging | 0 comments

Blog Basics

It has been shown time and time again that content marketing such as blogs, whitepapers, newsletters, and emails are an excellent method of enhancing the reputation of your business, thereby increasing your lead generation. In turn, this should lead to a better bottom line. To get maximum return on your copywriting investment, there are various elements which you should include in all your copy. Here is a checklist for you:An attention-grabbing titleA title whi

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Smashing Social Media

Posted by on Feb 21, 2017 in Articles | 0 comments

Smashing Social Media

How often have you heard people declare that they don’t do social media? Maybe you have even said it yourself. In such cases, social media marketing – acquiring attention and traffic via social media networks – may be wasted. However, the stats show that social media is here to stay:Traditional news networks are losing ground with platforms such as Twitter in the battle to keep the public abreast of the news.Online interaction is a pivotal aspect of the mo

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Understanding Keyword Anchor Text for SEO Marketing

Posted by on Feb 20, 2017 in SEO | 0 comments

Understanding Keyword Anchor Text for SEO Marketing

If you are new to the world of SEO, you are sure to be slightly confused with all the buzzwords that are being thrown around. From metadata to anchor text, it can be overwhelming at first. Luckily, the team at WSI OMS is here to provide you with the answers so that you can make the most of your digital marketing strategy going forward. Here’s everything you need to know about keyword anchor text for SEO marketing:What is keyword anchor text?In short, keyword a

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Deciphering SEO

Posted by on Feb 16, 2017 in SEO | 0 comments

Deciphering SEO

George Orwell could not have made this up! Big brother is watching us in 2017. But it is not as much a case of cameras on the street corners as that we are willingly sharing our every move with the world via the wide web. Being psychic  Every keystroke or click we make is being noted. Advanced analytics lead to cognitive insights which accurately predict our digital behavior. This is how your wife knew she was getting Pandora for Christmas – all the time you spen

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