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Using Instagram for increased engagement and social selling

Posted by on Jun 15, 2016 in Instagram, Social Media Optimization | 0 comments

Using Instagram for increased engagement and social selling

Many people still think of Instagram as a cool place for sharing selfies or holiday pics, but it’s actually one of the fastest growing social media platforms, with many more times engagement than Twitter or Facebook. Instagram allows companies to tell a visual story easily viewed on a mobile phone, that is quick and easy to process. Companies already leveraging on the success of Instagram have seen huge growth in brand use. One of the main reasons for this is the

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Why content marketing is more powerful than you think

Posted by on Jun 14, 2016 in Content Marketing, Digital Media Marketing | 0 comments

Why content marketing is more powerful than you think

Content, in its many forms – blogs, videos, infographics – has exponential value that many marketers don’t know about. When you think about the channels you use to get to the content, it could be through search engines, social networks or links from other websites, yet, when asked, a lot of people dismiss using these channels, because they underestimate the different ways that content is consumed. When asked outright, many people will say they don’t use soci

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How to get the most from your Facebook advertising

Posted by on Jun 13, 2016 in Facebook, PPC | 0 comments

How to get the most from your Facebook advertising

Humble beginnings Founded in February 2004 by Mark Zuckerberg, Facebook started out as an online social networking service for Harvard students. Seeing its fair share of ups and downs and legal battles, as of 27 April 2016, Facebook now boasts 109 billion daily active users, with the average user spending 20+ minutes per day on Facebook. That’s a LOT of people! And they are all potential customers. Realistically In the world of digital marketing, social media mark

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How to improve your website content

Posted by on Jun 9, 2016 in Content Marketing, Website Optimization | 0 comments

How to improve your website content

Whether your business is a new start up or big global corporation, your website and its contents can be very instrumental in your success or failure. With so much information readily available online, the competition is stiff, so you need to make sure your website content is geared towards promoting your brand and getting you excellent returns. This doesn’t necessarily mean you need to hire a professional writer or content generator to re-create your website; ther

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Easy ways to make your social media content more shareable

Posted by on Jun 8, 2016 in Digital Media Marketing, Social Media Marketing, Social Media Optimization | 0 comments

Easy ways to make your social media content more shareable

It’s no surprise that visuals are more appealing to readers than pure text. Our brains process visual images about 60 000 times faster than text, so it’s simple to understand why image rich content is shared more freely. But if you’re a small time entrepreneur without the design resources needed to make beautiful pictures, all is not lost. Here are some easy ways to make your visual social media content infectious. Firstly, use high quality stock photography.

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Giving mobile marketing your best shot

Posted by on Jun 7, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

Giving mobile marketing your best shot

In a report published by eMarketer, it was predicted that online spend via mobile devices would account for more than 60% of all online spend in 2016 (in the US). While that seems like a neon arrow for marketers looking for advertising platforms, there are a few problems that marketers face:The need to develop creative specifically for mobile and the mobile viewing experience Accurate cross-device attribution and frequency management Allocating optimal levels of b

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How To Manage Your Digital Marketing Campaign

Posted by on Jun 6, 2016 in Digital Media Marketing, Online Marketing | 0 comments

How To Manage Your Digital Marketing Campaign

In a nutshell, marketing is all about researching, developing, promoting, and selling products or services to target customers. A lot of organisations have an ongoing inter-departmental argument going as to whether marketing is regarded as an expense or an investment. Luckily, in this era of digital marketing, the overall marketing spend has the opportunity to come down while reach goes up. How is this possible? For starters, inbound marketing relies on blogs, podca

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How to get a response from your social media posts

Posted by on Jun 3, 2016 in Content Marketing, Digital Media Marketing, Social Media Marketing, Social Selling | 0 comments

How to get a response from your social media posts

Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads li

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Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design | 0 comments

Using Facebook’s Canvas in your mobile marketing

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stron

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

Why spelling and grammar is such a big deal

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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