Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing | Comments Off on Avoid These Blogging Faux Pas

Avoid These Blogging Faux Pas

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:   Not Doing Keyword Research Even minimal keyword research can make a huge difference to your search engine optimization strategy. If you are not doing keyword research and sprinkling them into your content, then you could be missing out on a lot of readers. If you have not used keyword research in the past, take stock of where your blog posts are ranking in Google before and after you include the keywords. Many times, you will notice your posts move from page three or four on Google to the first page if you have optimized the pages correctly.   Better Titles For some reason, many writers struggle to come up with great, catchy headlines for their articles. It is for this reason that journalists usually do not write their own article headlines (editors and sub-editors do this). According to best SEO practices, headlines should not be longer than 60 words. A good tip is to first write, edit and proof the article before trying to come up with a good headline. If you start with the headline first, it can tend to be bland and boring.   Don’t Let Search Engines Auto-Generate Meta Descriptions While the headline is the thing that will draw the clicks, do not discount the impact that a good Meta description can have. Don’t leave this area blank, because search engines will auto-generate the Meta descriptions for you. You have 160 characters at your disposal. Use this space to create an attention-grabbing description of your article that compels people to click on the link.   Need help with your content marketing? Then contact WSI OMS...

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Using Gmail Ads? Make The Most Of Your Headlines!

Posted by on Feb 13, 2019 in PPC | Comments Off on Using Gmail Ads? Make The Most Of Your Headlines!

Using Gmail Ads? Make The Most Of Your Headlines!

If you have not used Gmail Ads before (or if it has been a while), these ads appear as unread emails in a person’s Gmail account with a little green “Ad” sign next to them. It is a great way to boost brand awareness and make sure that your message gets in front of your target audience. One thing that many people get wrong is the headlines they use for their Gmail ads. PPC specialists will know that any headline can make or break a paid search strategy, but it is even more crucial to get this right in Gmail ads.   Character Limits Keep the character limits for headlines and descriptions in mind when you craft your Gmail ads. The headline can only be 25 words and the ad’s description is limited to 90 characters. As you can believe, it can be incredibly hard to write a compelling headline and description with so few characters.   What To Write Avoid using copy that sounds like an ad. Your Gmail ad headline should read like a Gmail subject line, so writing “50% off! Free shipping. Unlimited products!” will not get people clicking. Instead, write something such as “We are giving you half price off on all our online goodies”.  The subject line should read like a natural email that a supplier, vendor or client would send you.   Use Emojis According to research by mobile marketing platform, Leanplum, emojis can boost open rates with 254%. You may not often use emojis in your ad campaigns, but Gmail ads are a place where you should consider it. However, only use emojis if they are directly related to what you are offering.   Need help with your Gmail ads or PPC strategy? Then contact WSI OMS...

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Tips For Winning With Gmail Ads

Posted by on Feb 11, 2019 in PPC | Comments Off on Tips For Winning With Gmail Ads

Tips For Winning With Gmail Ads

If you are already using a paid search strategy, then you should definitely consider adding Gmail ads to your marketing mix. Not only are these ads less competitive, but you will be able to ensure that your brand is front and centre on a platform that people monitor for hours each day. An added benefit is that if you have struggled to get your emails into your potential customers’ inboxes due to spam filters, Gmail ads will ensure that you make your way there.   If you have not used Gmail ads before, these ads show up as an unread email with a little green “Ad” sign, similar to other Google ads. Here are a few tips to make sure you boost brand awareness and your bottom line:   Target Your Keywords As with any PPC campaign, you need to choose your keywords. Some of the strategies to follow include: Keywords based on certain words or phrases, and Targeting your competitors’ branded keywords. If there are a few big name brands in your industry, you should definitely use their brand names in your Gmail ads, but be sure to make it clear why the reader should switch to you instead. If you are offering a discount or incentive, make it obvious in the subject line.   Remarketing You can target your ads by using a list of names that you have already built into your account. This is a good approach if you are trying to upsell to existing clients or if you are running a remarketing campaign.   Expand Your Email List Some people do not know about this option, but you can also upload your contact list and use similar audiences to grow your list. This is a great way to reach much more people.   Narrow Down Your Demographics If you are selling products to men aged 20 to 40, then you need to make sure you are not wasting clicks on people who do not fall into this demographic. You can use your Google Analytics to drill down into the people who are converting on your site by clicking on Audience > Demographic > Overview.   Need help with your Gmail ads or PPC strategy? Then contact WSI OMS...

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Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

Posted by on Feb 7, 2019 in Social Media Marketing | Comments Off on Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

There are currently over 1,3 billion monthly active users on Facebook Messenger and 2 billion messages are sent every month. As a business owner or a digital marketer, these are numbers that you need to take note of, especially since Facebook Messenger now allows users to buy products directly through the app. The new comment-to-messenger feature means you can auto-message people who comment on any of your Facebook posts. Here are a few tips to help you drive sales and engagement with Facebook’s comment-to-messenger feature:   Don’t Only Use The Feature For Customer Support Many times, you will find that your Facebook is just another platform to provide customer support. While customer support plays a crucial part of your online community management, you need to proactively focus on engagement and sales as well. Your community managers need to receive sales training. They need to know how to upsell and how to spot a Facebook user that is ready to buy. They also need to be able to provide that person with the right information at the right time. Your sales team, content marketers and customer support staff need to work closely together to ensure consistent and compelling messaging on this platform.   Link Messenger To Your Store Site Your Messenger needs to be linked to your website so that product updates and price information is reflected in it. There are three ways to integrate the use of Messenger with your e-commerce site: Add the Messenger sales channel to your store site, Add Facebook Live Chat to your e-commerce store, or Add the Buy Now button to your Messenger bot.   Need help with your digital marketing and social media marketing? Then contact WSI OMS...

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A Guide To Advertising Your Digital Marketing Franchise – Google Ads

Posted by on Feb 7, 2019 in Digital Media Marketing | Comments Off on A Guide To Advertising Your Digital Marketing Franchise – Google Ads

A Guide To Advertising Your Digital Marketing Franchise – Google Ads

Looking to advertise your digital marketing franchise online? You can use Google Ads to advertise your digital marketing franchise. Google is able to serve geo-targeted ads. Google AdWords is able to serve ads to your target market. Your potential clients can see your ads on Google. Let us take a look at some tips:   Location Settings In Google AdWords Would you like to run a successful campaign for your digital marketing franchise? Then it is important to know that your location settings are as essential as your physical location. When you apply geo-targeting – or location targeting – your ad will just be shown to users within a specific location. As you go about creating your campaign, you can set up your location settings in Google AdWords. The majority of PPC campaigns revert to narrowing down by radius. Franchises should narrow down further by zip code. This guarantees that the right traffic goes to the right franchise location.   Pick Your Keywords Carefully For Your PPC Campaign Picking keywords for your PPC campaign must be done with careful consideration. There are the two kinds of keywords you need to think about regarding franchises: general, as well as location-specific. It is necessary to use a research tool to make a list of all the relevant keywords. Which keywords will be relevant to your specific franchise? Moz and SEMRush are two examples of research tools that you could use to find relevant keywords for your franchise.   Is A Call-Only Campaign Right For Your Digital Marketing Franchise? Are you only looking for people to phone you? Does your franchise require phone leads only? If this is the case, make sure to use a Call-Only Campaign. This campaign shows just on mobile. Remember the following: Google does provide an AdWords Tracking number that lets you see how many calls were generated by each ad, and also the quality of the call. Track your calls with Call Conversion Tracking.   Find out more about how Unibit Solutions can advertise your digital marketing franchise. Contact us today to learn...

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4 Things to User Test on Your B2B Website

Posted by on Feb 5, 2019 in Website Design | Comments Off on 4 Things to User Test on Your B2B Website

4 Things to User Test on Your B2B Website

Your B2B website should be a 24/7 sales person. Here are a few things you need to user test on your B2B website to make sure you are closing deals and engaging potential clients:   Landing Pages Mature B2B websites will undoubtedly have quite a few landing pages that people stumble upon when searching for content. Many times, a first-time website visitor will land on a page other than your home page. You need to know which pages are your most visited landing pages and consider how you can boost engagement and sales on these pages.   Resource Selection Educational resources are often a big part of a B2B company’s content marketing strategy. You need to analyse your website’s resources statistics to find out what your target audience is looking for. Not only can this help you when you are strategising new content for your business to create, but it can help you relook the navigation of your site so that website visitors can find what they are looking for quickly and easily.   Your “About Us” Page If a client is considering doing business with you, then they will undoubtedly check out your About Us page. Make sure you have information about your senior team, how long your company has been in business, testimonials and everything else you would need to convince someone to hire you. This is also the perfect time to relook your own social media presence as clients will research you on LinkedIn as well.   Your Free Trial Requests If you are selling a free trial or promoting some type of give-away, you need to keep track of how many requests you get in a month and where you are losing sales. This is a content strategy that needs to be carefully planned and executed so that your sales funnel works smoothly.   Need help with your digital marketing strategy, web design or SEO? Then contact WSI OMS...

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5 Tips For An Instagram Page Worth Following

Posted by on Jan 30, 2019 in Instagram, Social Media Marketing | Comments Off on 5 Tips For An Instagram Page Worth Following

5 Tips For An Instagram Page Worth Following

Instagram is all about looking good. So, the more aesthetically pleasing your feed is, the more likely you are to attract followers. Except, it is not always that simple. With the increasing number of users and brands on the platform, having unique content is just as important as ‘looking pretty’ if you want to stand out. With these tips, we will help you strike a balance and create a stunning Instagram feed.     Know Your Target Audience   If you know who you are speaking to, then you will know what to say. Making sure your content is relevant is vital to not only attract customers, but also to keep them. One way to help organise the types of content for your target audience is using “content buckets”. Content buckets (or content pillars) are defined topics/themes that identify the types of posts your audience would love to see.   Use Content Pillars   Content pillars are also a great tool to streamline your brand’s message on Instagram by focusing on key themes and topics that resonate with your target audience. For example, a business can establish a few core themes for their content such as: Products and services, Company culture, and Customer activation. Under these main themes, they can include topics like ‘store locations’, ‘service offerings’ and ‘product features’ under Products and Services. From there they can decide the specific types of content to feature, whether it is video, GIFs, still images, etc.   Choose An Overarching Instagram Aesthetic   Five seconds is all you have to convert users into followers, so first impressions count. That is why having an appropriate and consistent aesthetic for your feed are important. Depending on your brand personality, you might go for something dark and sultry, sleek and minimalist or bright with lots of natural lighting. Whatever it is, make sure it is aligned with your brand. Rope In A Graphic Designer Great design is important, so it is worth it to get a graphic designer involved when establishing your Instagram aesthetic. They can ensure your feed is on-brand by giving your posts visual consistency. Designers are also able to look at the nitty gritty of whether you have the correct colours or fonts and if your posts are easy to read.   Promote Your Products Like A Pro   Used the right way, Instagram can act as a trendy catalogue for your products. Here are a few examples of how you can get creative with your product posts: Product Shots: These highlight the product on its own. For these, it is great to use a simple mono-coloured background. Micro-Shots: These are close-ups of things that you want to draw attention to. They create focus and attention to detail. Micro shots are perfect to communicate what your product is all about. Macro-Shots: These place your product in a broader context and create associations about where and when it can be used. For example, a pair of hiking boots in a forest. Flatlays: Flatlays are photos that are taken from a top-down angle. They showcase a carefully styled setting like an office table or food. Instructionals: These can be short ‘how-to’ videos on how your products should be used. If you want to get the best out of your Instagram marketing strategy, contact...

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4 Video Marketing Trends To Look Out For In 2019

Posted by on Jan 29, 2019 in Digital Media Marketing | Comments Off on 4 Video Marketing Trends To Look Out For In 2019

4 Video Marketing Trends To Look Out For In 2019

The start of a New Year is the perfect time to look at some of the video marketing trends that may emerge. Video has grown in popularity with more and more people watching video content on YouTube, Facebook and Twitter and the rise of native video advertising on the web. It is projected that 80% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play app. With this in mind, here are some of the trends to look out for in 2019:   Live Video   Engaging with audiences in real-time is becoming increasingly popular, with the advent of live video streaming on Facebook, YouTube, Instagram and Twitter. Live video is not only cheaper, but it is seen as more authentic – modern audiences are hungry for authenticity from brands. Live video is also interactive, giving audiences an opportunity to engage with brands in a face-to-face format.   Mobile First   Most user generated content is shot on a mobile. Brands are also exploiting the advanced video production capabilities of modern smartphones by shooting entire commercials on iPhone. What this means is that more mobile-friendly video content will be available online. The shape and size of handheld screens mean we’ll see more vertical and square-shaped video formats.   e-Learning   Video has encouraged the growth of online learning platforms. E-learning lets students engage with course material outside of a traditional classroom setting through video tutorials and live streaming. Webinars can be seen as a form of e-learning, where companies provide a teaching platform where they share industry insights and expertise.   Vlogging   Video blogs are quickly overtaking traditional blogs. Vlogs are engaging and have never been easier to make with vloggers using smartphones and free video editing software to get their content out there. For businesses, blogs are also a great brand-building tool, by driving awareness and allowing audiences to converse with the brand. WSI OMS offers the best in contact marketing services. If you need help with your content marketing strategy, then contact us...

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Typography Hacks To Enhance Your Website Design

Posted by on Jan 28, 2019 in Website Design | Comments Off on Typography Hacks To Enhance Your Website Design

Typography Hacks To Enhance Your Website Design

The design and layout of your website copy have a huge impact on its readability. That’s the obvious part. The not so obvious part is how this affects your conversion rates. A website with text that’s difficult to read is unappealing. If this sounds like your website, customers will likely leave your site, causing your conversion rate to drop. Great typography ensures ease of access to your website’s content, it can highlight important information and it can help communicate your brand personality. Here are a few ways you can use typography to enhance your website design.   Three’s Your Lucky Number   Keep things simple by using a maximum of three font families on your site: one for the headline, sub headline and body text.   Use A Sans-Serif Font   In general, sans-serif fonts are easier to read on the web. Using a clean sans-serif font works well across devices as it’s more readable on smaller screens. But, keep in mind that not all fonts that work on desktop will work on mobile, so choose a font that’s optimal across a spectrum of screen sizes.     Font-Size Matters   15 to 18 px is a good font-size for body and paragraph text. It’s not small enough to make you squint and it’s not too big to have your readers endlessly scrolling or swiping through your content.   Do Some Research   Have a look at your favourite websites and blogs and make a note of the font-families they use. A tool that can help you do this is a plug-in called Fount. From the Fount website, you can drag and drop the plug-in into your bookmarks bar. It’s super easy to use. For all your web design needs, contact WSI OMS...

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How to Make Instagram Work for You

Posted by on Jan 25, 2019 in Instagram, Social Media Marketing | Comments Off on How to Make Instagram Work for You

How to Make Instagram Work for You

Instagram has grown exponentially since its launch in 2010. According to Buffer.com, worldwide, there are more than 800 million Instagrammers, sharing upwards of 250 million pieces of content daily. So when marketing on the platform, it is vital to have an effective Instagram marketing strategy to cut through the noise and attract the right customers. Why Use Instagram? Instagram has a huge user-base (300 million daily active users to be exact). So, naturally, marketers should be scrambling to find customers there. Better yet, 70% of Instagram users report having looked up a brand on the platform. Instagram, like most popular social media sites, is a great place to gain influence over your consumer base by gathering a loyal following. The unique part of Instagram is its visual appeal. Research has shown that the brain conceives visuals faster than any other type of content. It is literally the best place to make your brand ‘look’ good. Here are a few ways to make Instagram work for you:   Switch to a Business Account   If you have not done so already, we suggest switching your existing profile to a business account. It is simple, just go to your settings menu, scroll down and select ‘Switch to Business Profile’. Business profiles have a number of handy extras like Instagram ads, analytics tools (Instagram Insights) and a contact button to boost your conversion rates.   Offer Discounts   On Instagram, discount offers work well when accompanied by sharp imagery. Who does not want 40% off a stunning pair of shoes or a delicious looking smoothie? It is a great place to show off your product and provide an incentive for your customers to purchase it.   Use Instagram Stories   One of Instagram’s newest and most interesting features is ‘Stories’. With content that lasts only 24 hours, you do not have to worry about it fitting into your Instagram aesthetic, it can be spontaneous and there is more room for creativity. Live video, boomerangs, GIFs and face-filters are just a few of the things you can feature in your stories. You can give your followers exclusive behind the scenes insights into your brand during live events or even just a regular day at the office (showcasing company culture).   Partner with Influencers   Leveraging an influencer’s audience-base is an easy way to reach more customers on Instagram. They trust them, and so, by association, will likely trust you. It is as simple as them giving a shout out to your brand and product on their page, doing a product review or offering discounts using a unique promo code. Influencers are a marketing goldmine on Instagram. If you want to get the best out of your Instagram marketing strategy, contact WSI OMS today and request our social media...

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