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Five Benefits of Social Selling

Posted by on Jan 27, 2017 in Blogging, Social Selling | 0 comments

Five Benefits of Social Selling

Research has shown sales professionals active on social media outperform those who are not. Yet as many as 69% of sellers still do not use social selling. Just as technology has irrevocably altered the way we buy, so we need to update he methods we use to sell our products or services. Think of it this way, “To not sell socially in today’s competitive environment is like leaving money on the table and walking away.” The Value of Social SellingMost companies

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The Best Ways to Approach Mobile Optimization

Posted by on Jan 26, 2017 in Mobile Marketing | 0 comments

The Best Ways to Approach Mobile Optimization

A mobile-friendly website is an essential for all those business owners who wish to succeed in the world of digital marketing, therefore, mobile optimization must be a top priority. To get you started towards a responsive and adaptable online presence, here are some useful tips to keep in mind:Keep it Simple Since mobile devices have smaller screens, bombarding your website visitors with copious amounts of text and large image files which take ages to download

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3 Quick Tips for Successful Social Media Marketing on LinkedIn

Posted by on Jan 25, 2017 in Social Media Marketing | 0 comments

3 Quick Tips for Successful Social Media Marketing on LinkedIn

LinkedIn is the social platform where professionals come together to share ideas, learn from one another and grow their networks. Knowing this, it would be crazy not to take advantage of what is offered on this incredible platform. Here are tips for successful social media marketing on LinkedIn:Take Note of LinkedIn Publisher Stats This handy tool offers helpful insight into the success (or lack thereof) of your various posts. Along with that, it also provides

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3 Quick Tips for Successful Social Media Marketing on Twitter

Posted by on Jan 24, 2017 in Social Media Marketing | 0 comments

3 Quick Tips for Successful Social Media Marketing on Twitter

Twitter is a true heavyweight when it comes to successful social media marketing. Here are some powerful tips to help you pack a punch with your company’s tweets and overall presence on the platform:Include Keywords in Your Tweets Keywords make it possible for people who are interested in your brand to find your Twitter profile. Make sure that specific tweets about what your brand offers appeal to them. Compose a list of relevant keywords (preferably the same

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Five Areas Your SEO Campaign Should Be Focusing On

Posted by on Jan 23, 2017 in SEO | 0 comments

Five Areas Your SEO Campaign Should Be Focusing On

SEO – Search Engine Optimization – is considered the holy grail of digital marketing. In order to “win” the search engine ranking race, no digital marketing strategy is complete without attention being given to this pivotal aspect. However, as with so many holy grails, a lot of unnecessary mystery has been cast over it. We break it down into five areas on which you should be focusing. Search Engine Optimization Simplified Judicious website design, valuable c

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Ten Tips to Optimise Your LinkedIn Profile

Posted by on Jan 20, 2017 in Blogging, LinkedIn | 0 comments

Ten Tips to Optimise Your LinkedIn Profile

Just recently, LinkedIn updated its look which may have sparked you to overhaul your own LinkedIn profile.How often have you bumped into someone at a networking event, only to hear them say, after introductions have been made, “It is so nice to put a face to the name’. So start with a proper photograph of yourself. Make sure that you look professional in it – wearing appropriate dress, with a distraction-free background, and an approachable facial expression

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Why it’s Best to Outsource Your Company’s Online Reputation Management

Posted by on Jan 19, 2017 in Online Reputation Management | 0 comments

Why it’s Best to Outsource Your Company’s Online Reputation Management

Your online reputation plays an important role when it comes to the success of your social media and digital marketing efforts. Turning to an external company with specialization in this vital field will help your establishment grow in leaps and bounds. Here are a few reasons as to why it’s always a good idea to outsource your online reputation management to the professionals:They Will Help to Increase Your Following and Visibility An online reputation mana

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Email Marketing Mistakes to Avoid

Posted by on Jan 18, 2017 in E-mail Marketing | 0 comments

Email Marketing Mistakes to Avoid

Email marketing is a wonderful way in which to boost your overall digital marketing strategy and keep your followers both interested and updated. Email marketing is something of an art that, when executed correctly, has the potential to yield incredible results for your business. However, the opposite holds true as well: if not executed correctly, it can be a tremendous waste of time and resources. Here are some common email marketing mistakes to avoid to ensure gre

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Reasons to Refresh Your Web Design

Posted by on Jan 17, 2017 in Website Design | 0 comments

Reasons to Refresh Your Web Design

With the world of digital marketing constantly evolving and technology advancing at a rapid pace, giving your website a refreshing makeover could be just what you need to regain the ‘edge’ over your competition. Here are a few reasons as to why you might want to consider a website refresh, and how it is sure to benefit your bottom line:Your business has changed or expandedIf your business has gone through significant changes over the last few months or yea

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How to Create Calls-To-Action That Really Work

Posted by on Jan 16, 2017 in Social Media Marketing | 0 comments

How to Create Calls-To-Action That Really Work

Have you put in the time and effort to create a winning product or service? Check. Are you promoting them by means of digital marketing? Check. Why then are you not seeing the conversions on social media? A frustrating problem faced by many marketers! One of the easiest and most powerful fixes is to have a look at how persuasive (dare we say forcefully?) your calls to action are. What is a CTA? Used in content marketing, it stands for Call to Action – this is

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