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Local SEO and Link-Building Techniques – A Guide

Posted by on Jul 9, 2018 in SEO | 0 comments

Local SEO and Link-Building Techniques – A Guide

SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremo

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5 Tips for Making Sure Your Email Newsletters Are a Hit

Posted by on Jul 9, 2018 in E-mail Marketing | 0 comments

5 Tips for Making Sure Your Email Newsletters Are a Hit

Email newsletters are a great way for people to get a sample of the content and updates from a company. People generally subscribe to newsletters if they want to receive information about a brand. However, they don’t want constant blasts of short information. So, the way you structure your email newsletters has to be carefully thought-out. Here are a few tips to make sure your newsletters are a hit:   Plan the Content Earmark around three to five different to

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5 Elements of High-Ranking Website Pages

Posted by on Jul 4, 2018 in SEO | 0 comments

5 Elements of High-Ranking Website Pages

Who doesn’t want to have one of the most popular websites on the web? There’s a site called Alexa.com (owned by Amazon) that focuses on ranking websites for popularity.   The first thing you need to know about Alexa.com is that they rank millions of websites across all niches. The closer you are to no.1, the higher your website ranks in search engine results. To increase your Alexa.com ranking, you will need to get more traffic to your website and the best

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How to Use Digital Marketing to Boost Brand Loyalty

Posted by on Jul 3, 2018 in Digital Media Marketing | 0 comments

How to Use Digital Marketing to Boost Brand Loyalty

Having a loyal following is crucial to business success. Digital marketing can help you achieve this goal. To get this started, you’re going to have to build and cultivate a community of fans and followers online. Here are a few ways to do this:   Tell a Story If you focus on telling your brand’s story, you will be able to keep your brand’s message consistent and make your business as a whole relatable. Take Netflix for example. Netflix’s founder starte

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What is the GDPR and Why Does it Matter?

Posted by on Jul 2, 2018 in Social Media Marketing | 0 comments

What is the GDPR and Why Does it Matter?

Privacy of personal information is affecting virtually every industry and country. The European Union’s GDPR is considered to be the most comprehensive framework to protect the privacy of personal information in history. Like many other laws surrounding the privacy of personal information, such as the POPI Act in South Africa, the GDPR has been established and set out with the goal to protect the information of consumers so that their privacy is protected and that

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How to Manage Your Business Social Media Accounts

Posted by on Jul 2, 2018 in Social Media Marketing, Social Networking | 0 comments

How to Manage Your Business Social Media Accounts

Social media marketing is a must-have for any business these days. As a small business owner, you may want to know how you can manage your corporate accounts without becoming a full-time social media slave. Here are a few things that you should do each day to manage your accounts effectively without making social media an all-consuming job:   Check For Mentions Reply to all comments and questions that are directed at your brand. People expect social media acco

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3 web design trends and changes to consider

Posted by on Jun 28, 2018 in Website Design | 0 comments

3 web design trends and changes to consider

How is the world of website design changing? Here are three web design trends to consider:   Typography Typography has changed along with user behaviour. Bold typography design helps highlight headlines and sub headings. Being bold is different to being distracting. Be sure to only use fonts and sizes that support your content and purpose (don’t try to overcomplicate these elements for the sake of graphic design).   Cinemagraphs, gifs and UI animations There

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How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO | 0 comments

How to get featured in Google’s answer boxes

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will fi

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SEO tips: How to get links without asking for links

Posted by on Jun 26, 2018 in SEO | 0 comments

SEO tips: How to get links without asking for links

Some people dread having to directly ask for links. While link building is a crucial part of any SEO strategy, it can be a mammoth task when you get to the nuts of bolts of making a list of authority websites and contacting each one to suggest a link sharing opportunity.   Even if you are regularly producing great content that you want people to link to, it’s not uncommon to dislike the outreach process involved with getting links (and it’s even less common

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Your guide to data-driven digital marketing

Posted by on Jun 25, 2018 in Digital Media Marketing | 0 comments

Your guide to data-driven digital marketing

Data driven digital marketing is a big deal because it’s all about having more relevant conversations with your target audience and customers. It can make a big difference in your digital marketing initiatives because it enables you to craft the right message and send it to the right person at the right time. While this sounds simple enough, it’s really hard to get right without data. When people are interacting with your business across so many different channe

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