4 Web Design Trends of 2019 – Are You Up to Date?

Posted by on Dec 19, 2019 in Website Design | Comments Off on 4 Web Design Trends of 2019 – Are You Up to Date?

4 Web Design Trends of 2019 – Are You Up to Date?

A lot has changed in the world of web design this year. The question is, have you been quick enough when it comes to embracing the latest web design trends in order to reap the benefits? If not, here is what you should be doing before the year-end.  Go Big or Go Home  Research has shown that wide designs for desktops promote higher user engagement numbers. These wider designs allow for quality, eye-catching imagery and a crisp, clean aesthetic that makes a brand all the more relatable.  Adopt a Mobile-First Policy  Ensure that your website is able to adapt to any device that may be used to browse it – mobile phones, in particular. It is a fact that mobile phones accounted for more than half of all website traffic in 2019, and these numbers are set to continue to climb year upon year.  Video Content 2014 saw blogging take off as the most important type of content any website could have. In 2019, the focus has shifted over to video content. Video content, from product demos to testimonials, is sure to have a positive effect on any consumer interested in what your business has to offer. Do your best to post new video content on a regular basis to see a drastic improvement in your website’s SEO rankings.  Black and White Palettes  Minimalism has taken over the world. We see it in food, décor, fashion and, now, web design. Many on-trend websites are embracing the simplistic, yet impactful black and white palette. The overall aesthetic is striking and daring, ultimately drawing more attention to textures and shapes in the design.  Need assistance with a website redesign so that you can start afresh come 2020? Get in touch with the digital marketing experts at WSI OMS today! We specialise in web design, web development, SEO and...

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Web Design Trends for 2020

Posted by on Dec 19, 2019 in Website Design | Comments Off on Web Design Trends for 2020

Web Design Trends for 2020

Your website is the heart of your business. It is where consumers go to learn more about you, explore what you have to offer and size you up against your competition. As such, it makes sense to pay close attention to the quality of the user experience that your website is providing. One way in which to do that? By keeping up with, and implementing, the latest web design trends. Here is a look at some of the hottest web design trends for 2020 and beyond. Personalisation One way to ensure that your brand comes across as relatable via your website is to personalise it as much as possible. In order to do this, you will need to understand your various types of consumers by creating buyers’ personas and then creating specific, personalised content for those personas.  Voice User Interface  Voice search using Google has been growing in popularity for a long time now. 2020 web design should seek to take advantage of this widespread preference and implement voice search functionality on the website itself. It is also important to take note of how consumers are phrasing their voice search queries. Then, factor this information into your website’s SEO. Chatbots Chatbots were a massive web design trend of 2019, and they are certain to continue to dominate throughout 2020. They not only offer a greater sense of personalisation and provide the illusion of an ‘always-on’ approach to doing business, but they also save your business time and money by reducing the need for a large customer support team.  Minimalism  The functionality of a website is imperative, but aesthetics play a role too. Next year, do your best to keep your website interface clean and simple. Yes, minimalism is still the only way to go.  Need help with creating an incredible website from scratch or with a website redesign? Contact the experts at WSI...

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SEO Guide: How to Optimise Your Website for Google in 2020

Posted by on Dec 16, 2019 in SEO | Comments Off on SEO Guide: How to Optimise Your Website for Google in 2020

SEO Guide: How to Optimise Your Website for Google in 2020

Search engine optimisation (SEO) remains an integral part of the digital marketing strategy and with Google dominating the search engine market, it makes sense to play by the rules created by Google to ensure that the Google ranking for your website is as high as possible. Here are some of the many ways to optimise your website for Google in 2020.   SEO Guide to Optimising Your Website for Google in 2020 Go Mobile-Friendly Your website needs to look beautiful on all screens, including mobile devices. Optimising your website to load effortlessly and function perfectly on different devices is one of the most important aspects of optimisation. Different sources state that mobile searches account for over 50% of Google searches performed each day, so having a mobile-friendly site should be at the top of your list.  Keywords While there are many SEO keyword tools available, the most favoured tool is Google’s own Keyword Planner. This tool is available when you sign up for a Google Ad Account and can help you to effectively find keywords to incorporate in your content and spend your ad budget wisely on keyword bidding. Using Google’s own tools will provide you with insights on how the search engine giant looks at keywords in ranking websites.  Location, location, location  Optimising your website includes taking into account how local users may interact with your site. If you provide local products and services, you will profit from adding your business to Google’s My Business listing, using location specific keywords (including: “near me” and “in my area”) and by displaying the business’ address clearly on the website. You can also incorporate backlinks from local sites to improve the authority of your site.  Google lens This powerful tool introduced by Google (available through the Google App that can be downloaded for Android and Apple devices) aims to be the next big development in search engine technology. It works on a point and search principle. So, once you’ve pointed to something you want to search, Google shows results relating to the object.  To show up on Google lens searches, you’ll need to place a prominent logo on your products, advertising materials and any other marketing collateral. It is imperative that you provide as much information as possible on images on your website, including descriptive alt tags, image captions and file names. You can also improve the chances of matching to Google images searches by placing more images on your site.  There are a plethora of ways in which you can optimise your website for the search engines and this guide covers just a few ways to optimise your website. If you are new to the concept of SEO, visit this link to find more resources to not only learn about search engine optimisation, but also how you can improve your website’s Google...

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Why Start-Up Businesses Can’t Afford Not to Have a Professional Website

Posted by on Dec 15, 2019 in Website Design | Comments Off on Why Start-Up Businesses Can’t Afford Not to Have a Professional Website

Why Start-Up Businesses Can’t Afford Not to Have a Professional Website

Your business is just starting out. So, you are looking for ways in which to attract customers, build a reputation and start making a profit as quickly as possible. This is why a website with a functional web design is a must. Below, we take a look at 3 of the main reasons why start-up businesses simply cannot afford not to have a professional website working to their advantage.  A Website Will Increase Your Reach Without a website, very few people are going to know that your business even exists. This is because they will keep coming across your competitors online instead. A website, as well as a good PPC and content marketing strategy, is sure to increase your reach and encourage interest in your product or service offering. A Website Can Help to Build Your Reputation Despite the fact that your business is new, you can use content marketing practices to solidify yourself as an industry thought leader. By posting informative, interesting content that seeks to provide potential customers with answers to their questions, as well as insights into the industry, they will be more likely to feel comfortable giving your products or services a try.  A Website Can Boost Conversions Why stick to a brick-and-mortar store when you can also sell your products online? A web design with e-commerce capabilities is your ticket to a much more impressive bottom line, and will provide you with the opportunity to sell to a much broader audience.  Now that you have decided that a professional website is the only way to go, you will need to find a digital marketing agency that can provide you with a competitive web design. Look no further than WSI OMS. As specialists in web design, SEO and content marketing, we will ensure that all of your bases are covered. Get in touch today to learn...

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Digital Marketing Guide: How to Be a Better Blogger

Posted by on Dec 14, 2019 in Blogging, Digital Media Marketing | Comments Off on Digital Marketing Guide: How to Be a Better Blogger

Digital Marketing Guide: How to Be a Better Blogger

Blogging might be an integral part of digital marketing but, unfortunately, not everyone is a born blogger. We’ve created a guide that will help you to not only write better blogs and target the correct audience, but that will also help you to stay on-trend and improve your reputation as an authoritative source in your industry.   Digital Marketing Guide to Being a Better Blogger: Topics and Targeting If you know who you are writing for and you pick topics that will speak to them, you have half the battle won. Take some time to find your audience, research them and brainstorm topics they will be interested in. Once you’ve determined your audience, you can alter your tone of voice and address pain points they might be experiencing. By speaking to the correct people in the correct way and providing answers to their questions, you’re paving the way to becoming a “go-to” source for issues they experience.  When brainstorming topics suited to your audience, be sure to maintain a balance between evergreen content and trending topics:  Evergreen content will rarely become outdated and can easily be updated with minor changes. It includes topics that will drive traffic to your blog, long after being published (nothing time-sensitive goes in this category).  Trending topics may have a shorter life span, but if the topic is relevant for a short time, it can drive a surge of traffic to your blog, especially if the content has an edge of exclusivity to it. However, don’t rely exclusively on trends to drive the majority of traffic to your blog. If you do, you’re setting yourself up for a large time investment in creating new trendy content all the time.  Writing Here are a few valuable tips to keep in mind when you are writing: Start with an outline for your post (that will guide your writing) and if this outline can be valuable to your audience, incorporate it into your post. You don’t need an outline for every post, but the more complex your post, the more valuable this roadmap becomes to your audience.  Keep your writing concise, but don’t under explain topics. Add just enough information so your post is clear but easy to digest.  Keep SEO principles in mind when writing. Also, remember to incorporate keywords into every part of your post, including the title, descriptions, headers and captions. Earn links from other sites by incorporating (and citing) authoritative data and quotes from industry experts.  Schedule time to go through old posts and update outdated information, maintain links and improve on existing content. Content  Blogging and content creation is not only about the written word. You can experiment with different types of content to keep your audience engaged. Try using video and images to liven up your posts and if possible, display statistics in a visual format like an infographic.  Your content should cover a variety of topics that range from the following: Tips and resources (to teach your audience and alleviate pain points), Information on your products and services (where you can include discount codes or special offers), and  More personal posts such as success stories and insights into your business.  Use your network  Part of being a better blogger is to understand how to leverage your network. Promoting your content...

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An SEO Guide to Video Marketing

Posted by on Dec 13, 2019 in SEO | Comments Off on An SEO Guide to Video Marketing

An SEO Guide to Video Marketing

According to statistics, around 42% of South African internet users watch videos on their smartphones. It is no wonder why countless brands are turning to video marketing to really make a splash within the digital realm. While creating video content is one thing, the real challenge comes in when it is time to promote it. SEO for video marketing is different from SEO for regular content marketing. Here is what you need to know.  Focus on SEO for Your Website  Optimising a video for search is heavily dependent on the digital marketing authority of your website itself. Therefore, if your on-page and off-page SEO is great, there is a much higher chance that your video will rank better in search results.  Choose the Right Video Hosting Platform The video hosting platform that you opt for should be decided based on what you wish to achieve with the video. For instance, if the goal is to promote brand awareness, you should consider YouTube or Vimeo. If you are striving to increase the number of visits to your website, then it is better to embed the video on your website itself. There are many alternative hosting platforms that allow for this.  Write a Transcript  Think about how many people may want to view your video but do not have their earphones handy. Also, Google is unable to ‘scrape’ content from videos effectively yet. Hence, the reason why it can be beneficial to include a transcript below the video. This will likely improve web page rankings and your video’s rankings all at once.  Need help with video marketing SEO? Here at WSI OMS, we specialise in all aspects of digital marketing including SEO, inbound marketing and social media marketing. Contact us now for more information on how we can assist...

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Digital Marketing Guide: How to Create a Wikipedia Page for Your Business

Posted by on Dec 13, 2019 in Digital Media Marketing | Comments Off on Digital Marketing Guide: How to Create a Wikipedia Page for Your Business

Digital Marketing Guide: How to Create a Wikipedia Page for Your Business

Does your digital marketing strategy include a Wikipedia page for your business? If not, you might be missing out on great exposure and an ongoing source of leads. A Wikipedia page can help to not only manage your business’ online reputation, but also to lend credibility when prospective clients look into your business. A Wikipedia page needs to be part of your digital marketing strategy because although it is relatively easy to create a Wikipedia page, it does take some work to keep the page relevant and updated. Here is how to go about it. Digital Marketing Guide to Creating a Wikipedia Page for Your Business While these steps are relatively simple, you’ll need to be patient and make an effort to keep your page updated. Think of your business’ Wikipedia page in the same way as your business website; you don’t merely stop at website design, you need to constantly use it as a way to stay top of mind for your audience. Step 1: Create Your Account Visit Wikipedia’s home page, and click on “create account” in the top right corner. Follow the prompts given to finish creating an account. Don’t close any pop-ups from Wikipedia (more on this in the next step). Step 2: “Help Improve Wikipedia” Before creating a page on Wikipedia, you’ll need to become an auto-confirmed user. The easiest way to do this is by editing an article suggested by Wikipedia. You’ll need to make a few edits (according to Wikipedia you’ll need to make at least 10 edits and your account has to be older than 4 days)  If you want to pick a page to edit, stick with something you know and can easily cite information sources. To edit a page, simply click on the section you want to edit and publish changes once you are done. The visual editor is the simplest view for quickly editing information.  Step 3: Create Your Page Here is the most difficult part of the process, not because it is technical or complicated, but because Wikipedia has certain guidelines for business pages. For a business page to be accepted, the business needs to be “notable” – read these guidelines before attempting to create a page.  Next, go to the Article Wizard where you can either create a draft article in the “sandbox” or click “next” to proceed with creating your page. Wikipedia will direct you through the process of creating an article, and you will have to disclose that you are writing about a subject you are connected to. In structuring your page, it is a good idea to review other company pages to understand the layout and decide how much information you might want to add to the page.  Step 4: Cite Your Resources and Submit This step refers to the notability guideline mentioned in step 3. Here you will have to add sources that have mentioned your business. These need to be legitimate third party resources with a record of fact checking. They can include newspapers, online journals, magazines and other websites that backlink to your website as a source.  If you have cited resources and you’ve entered all the information on your page, you can submit the page for review.  Step 5: Keep It Updated and Relevant If Wikipedia publishes your page,...

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Digital Marketing and Fashion: A Look at Facebook Insights on Shopping Online

Posted by on Dec 12, 2019 in Digital Media Marketing | Comments Off on Digital Marketing and Fashion: A Look at Facebook Insights on Shopping Online

Digital Marketing and Fashion: A Look at Facebook Insights on Shopping Online

Digital marketing is a wonderful medium for showcasing fashion and new insights from Facebook paint a picture of how online marketing is shaping how consumers find and purchase products. According to a survey done with 1 729 participants in the US, consumers want a personal touch, they are convinced by individualised engagements with brands both online and in-store, and they seek authentic interactions. How Digital Marketing Is Shaping the Shopping Experience Speaking to Individuals Targeting specific audiences with tailored content is the way to earn loyalty when it comes to the fashion-conscious buyer. 72% of US fashion shoppers say that some form of personalisation in the process increases their chance of purchasing an item. 43% of 18 to 34-year olds react positively when brands speak to consumers through similar values and morals.  In societies that encourage self-expression, shoppers want to feel like individuals, and they will reward brands who oblige them in this search. Mobile Inspiration Although many shoppers still make purchases in-store, their mobile devices are always at the ready, inspiring and informing their choices. 23% of surveyed shoppers compare products using their mobile devices, and 28% of shoppers use their devices to look for discount codes. The key take-away for marketers should be to use digital marketing to create a seamless experience that starts with showcasing a product and ends with purchasing of said product. To get ahead, retailers should fast-track online purchasing processes to meet shoppers when they are ready to make a purchase. Authentic Interactions  The age of the influencer is here and according to the survey, almost one in three people are influenced by people they follow on social media. These interactions need to be authentic, and influencers need to be relatable to earn trust. Over half of the surveyed shoppers who follow influencers say they have made purchases based on the recommendation of an influencer.  The important part of authentic interactions is the give and take of the exchange. Consumers follow influencers not only for their recommendations on purchases, but also because they are entertaining, they teach their followers tips and tricks as well as inspire their followers.  The future use of digital marketing in the fashion industry seems secure, but marketers need to understand that the impact of social media, influencers and quality content cannot be underestimated. Shoppers are seeking a deeper, more integrated experience that translates from ‘want’ to ‘have’ seamlessly and digital marketing can facilitate this process as long as the individual shopper is kept front of...

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How to Create an Instagram Video

Posted by on Dec 12, 2019 in Instagram, Social Media Marketing | Comments Off on How to Create an Instagram Video

How to Create an Instagram Video

Instagram – a marketer’s best friend. If you want to expand your reach and to attract a bigger audience online, Instagram is the way for you to go.  However, Instagram requires creativity. So, we’ve listed a few ideas for you to get started on creating unique and engaging video content: Set a Goal for Your Video Your short video (of one minute) needs to be compelling. This can be challenging as you don’t want to lose your audience’s attention. You need to decide what goal(s) you want to achieve by posting the video. Are you trying to attract more followers? Do you intend to attract more traffic to your website? Try to be specific with the video’s tone and feel.  Tell Your Brand’s Story Every business has a story. The best way to attract your consumers’ attention is to create a video that tells a story. Plan your video to ensure that you optimize each second by dividing the content into three different parts: The beginning,  The middle, and  The end.  Stay focused on your end goal.  Setting the Stage for Your Video You don’t need a fully equipped set up to create a professional looking video. You can create a masterpiece with your smartphone if you follow a few basic guidelines during filming. The most important aspect to consider is the lighting. Try to find natural light in your space. Filming Your Video You need to decide on the type of camera you are going to shoot with. Your smartphone’s camera would be ideal or a DSLR camera. We don’t recommend that you use Instagram’s camera function as it limits your shooting capabilities. Shoot in either portrait or landscape mode with the shot always focused on your subject.  With the many different types of videos around that you can experiment with, you can enhance your Instagram page and create a winning video marketing campaign with these simple steps.  If you have found these four tips useful, and you want more of the same, contact us today for more information on how to enhance your online...

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Preventing Common Web Development Missteps

Posted by on Dec 10, 2019 in Website Development | Comments Off on Preventing Common Web Development Missteps

Preventing Common Web Development Missteps

You’ve recently commissioned a web developer to assist with building your new website. At the face of it, your site is aesthetically pleasing. However, you are not attracting any website traffic or leads. Web development may not be your forte and, furthermore, you don’t necessarily understand the ins-and-outs of what happens behind the scenes, which makes meetings harder. If it makes you feel any better, you are probably just one of the many business owners who are dissatisfied with their websites.  How Do I Know It’s Time to Strategize? If you can identify with at least one of the common complaints below, it’s time to strategize: Your website’s content is poor. Your website is not unique, which means your customers won’t be able to differentiate between your website and your competitor’s website.  Your website is hard to navigate. Your website is slow to load on different devices and browsers.  Your website is not secure, it is unstable and/or expensive to maintain.  How Do I Avoid Issues Down the Line? To avoid issues down the line, we’ve listed three important key steps for your website development project: Set Clear Goals for Your Website Make a list of the priorities for your website, and ensure that your web development team is on the same page as you to avoid any misunderstandings. You need to establish what you want to achieve and by when, providing everyone with strict outcomes and deadlines.  Request a Work Proposal  Whether your website is being developed in-house or you’ve outsourced the project, you should ask for a written proposal before starting on the project. Take the time to read through the proposal carefully, making sure you understand all the content (it is important to ask questions if you don’t understand a certain point or section). The proposal needs to specify your project’s deadline, the scope of work, the roles and responsibilities as well as the approach and the detailed work plan.   Don’t forget to request and to review the web developer’s credentials, experience and reputation before making a final decision. The cheaper quote may not always the better option.  Assign Someone to Manage Your Website Project If you don’t have the time to completely focus on your project, consider engaging a project manager who will handle everything for you, especially if you lack the technical skills. He or she will oversee your project on a day-to-day basis, providing the necessary leadership and decision making required.  Post launching your website, have you given thought to who will be managing and maintaining your website on a regular basis? Assigning an internal project manager or an outsourced project manager would be recommended.  Careful planning, communication and attention to detail are critical to the success of your website. So, if you have any questions about web development projects, feel free to contact us for more...

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