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Why Facebook Marketplace will Enhance your Social Media Marketing

Posted by on Nov 7, 2017 in Facebook, Social Media Marketing | 0 comments

Why Facebook Marketplace will Enhance your Social Media Marketing

Latest data from statistica indicates that an average person spends slightly more than 100 minutes a day on social media. Interestingly, around 60% of consumers rely on social media to influence their purchasing decisions. Small businesses loose potential sales if they do not use social media effectively in their digital marketing strategies. Luckily, with the launch of Facebook marketplace, selling on social media is no longer about posting sales messages and spamm

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Email Marketing Tips for Your Holiday Campaigns

Posted by on Nov 6, 2017 in E-mail Marketing | 0 comments

Email Marketing Tips for Your Holiday Campaigns

As we head into the final sprint towards the end of the year, it’s time to turn your thoughts to your holiday campaigns – more specifically, your email marketing. So, how do you stand out from the crowd? We’ve put together our top tips that are sure to get you in the spirit. 7 Email Marketing Tips:Get in on the action: Don’t make the mistake of thinking you can do without it. Believe it or not, in 2015, email marketing drove 20% of online holiday sales. Wh

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Use the social at your disposal!

Posted by on Oct 30, 2017 in Social Media Marketing | 0 comments

Use the social at your disposal!

Customer service is essential to building good relationships with your customers. Simply thanking the customer and maintaining a positive, helpful and friendly environment will ensure they have a great impression of you. A happy customer is more likely to return, and increase spend. In the digital age, social media is a highly effective channel for communication and customer support. With the customer becoming technologically savvy, social media is used increasingly

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4 tips to help you stay within Twitter’s character limit

Posted by on Oct 26, 2017 in Community Management | 0 comments

4 tips to help you stay within Twitter’s character limit

Many business owners are great at delivering speeches and presentations, but when it comes to getting a message across on Twitter, they battle. While most companies have invested in community managers or a social media manager, executives, sales people, decision makers, and other relevant people in your company should also be tweeting in their personal capacity. Here are a few tips to cut back on the characters you use so that you can start using Twitter more effect

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So, you want to be a digital influencer…

Posted by on Oct 25, 2017 in Digital Media Marketing | 0 comments

So, you want to be a digital influencer…

Becoming a digital influencer definitely has its perks. Whether you’re interested in the free swag, getting invited to parties, want to be seen as a thought leader in your industry, or simply want to bask in the joy of getting thousands of likes on your Instagram posts, being a digital influencer can pay off in a big way. But how do you get there? Every day, over 400,000 hours worth of video content gets uploaded to YouTube and 2.7 million blog posts are published

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Why small businesses fail at digital marketing

Posted by on Oct 24, 2017 in Digital Media Marketing | 0 comments

Why small businesses fail at digital marketing

Digital marketing has levelled the playing field between small businesses and large corporates. For the same price, small companies can claim top spots in paid search advertising, then can generate massive followings and turn consumers into loyal brand advocates…so why are so many small businesses still failing at digital marketing? Here are some of the top reasons:They don’t have a digital strategy (or the one they have isn’t working) Many small businesses

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Creating a lead nurturing strategy for email marketing

Posted by on Oct 23, 2017 in E-mail Marketing | 0 comments

Creating a lead nurturing strategy for email marketing

Email marketing is still one of the best internet marketing strategies. It’s important to keep in mind, however, that very few people will be ready to commit to a purchase after receiving their first email. You need to invest in a solid lead nurturing strategy if you want your email efforts to have a direct impact on your bottom line. Here are some of the elements that you need to keep in mind when creating a lead nurturing strategy: Focused content You can’t ex

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How online communities help your brand and business

Posted by on Oct 19, 2017 in Community Management | 0 comments

How online communities help your brand and business

“Online communities” have been the top priority for many businesses and digital marketers over the past few years. But with an online community comes online community management, content calendars, copywriting, and social media reporting. Is it all really worth it? Yes, and here’s why:  It helps customers get more value from your products and services Consider how tech-related online communities, such as those of Apple or open source coding like Linux, increa

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Avoid these Instagram mistakes

Posted by on Oct 18, 2017 in Instagram, Social Media Marketing | 0 comments

Avoid these Instagram mistakes

Instagram has changed a lot over the past few years. Some brands are making a few avoidable mistakes. The social media marketing gurus at WSI OMS point out some of the top ones: Not having a cohesive visual strategy  If you are selling visual products, then you need to have a cohesive theme on your page. You don’t want to be posting memes one day, pastel coloured nature pictures the next, and wacky upbeat photos a few days later. Consider your brand, your corpora

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Choosing a great domain name for your website

Posted by on Oct 17, 2017 in Website Design | 0 comments

Choosing a great domain name for your website

Choosing a domain name for your site is a big deal. Not only does it impact your search visibility, but ideally you will be keeping the domain name for a long time, so you will be building brand equity along the way as well. Here are a few tips to make sure you get it right: Brainstorm keywords Many companies are shocked to learn that their chosen keyword phrase or even their brand name has already been taken. Before you hit a frenzy, brainstorm a few keyword altern

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