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In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing | 0 comments

In the USA, digital ad spend is now bigger than TV

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data

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5 Helpful Tips to Improve Your Email Marketing

Posted by on Jun 15, 2017 in E-mail Marketing | 0 comments

5 Helpful Tips to Improve Your Email Marketing

Email marketing is a wonderful, cost-effective way in which to connect with your customers.  When done right, it can lead to a massive boost in sales, social media followers and interest in your business in general. Here are 5 helpful tips from the WSI OMS team to help you make the most of your next campaign:  Conduct A/B TestingIn doing so, you will get a better idea of what your audience best responds to in terms of subject lines, image placement, conten

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The Biggest Digital Marketing Challenges for SMEs

Posted by on Jun 14, 2017 in Digital Media Marketing | 0 comments

The Biggest Digital Marketing Challenges for SMEs

Digital marketing is essential for all types of businesses, regardless of their size. Unfortunately, without a hefty budget, making it work for you can pose a challenge. Below, we look at some of the biggest challenges regarding online marketing that SMEs are faced with today.   Building a Following on Social Media Without enough cash for paid advertising, building a following on social media can be a challenging task. The good news is that with plenty of creat

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3 Steps to Increasing Conversions on Your E-Commerce Website

Posted by on Jun 13, 2017 in Digital Media Marketing | 0 comments

3 Steps to Increasing Conversions on Your E-Commerce Website

Is your e-commerce website not yielding an impressive enough bottom line despite all your digital marketing efforts? Fear not! Here are the 3 simple steps to follow to increase conversions, courtesy of WSI OMS:  Say Goodbye to Shipping / Delivery CostsCountless e-commerce business owners have no idea how much of a (negative) impact shipping or delivery costs can have on the customers’ decision of whether or not to buy. Do yourself a favour and get rid of

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A guide to cross-device marketing

Posted by on Jun 12, 2017 in Mobile Marketing | 0 comments

A guide to cross-device marketing

Cross-device marketing involves reaching your customers and potential customers through a variety of devices: from laptops to smartphones and tablets. A variety of apps and platforms are used: from your website to your social media pages, through to e-mail and text messaging.   Websites need to be functional across all devices If your customers aren’t online while sitting at their computer, they are online on their smartphones and tablets. Cross-device market

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Content Marketing Tips and Tricks: Refreshing Old Content

Posted by on Jun 8, 2017 in Content Marketing | 0 comments

Content Marketing Tips and Tricks: Refreshing Old Content

So many businesses choose to forego content marketing due to the amount of time and dedication that it requires to generate the desired results. The truth is that there are ways around this. Instead of spending all your time creating new content, there is also the opportunity to refresh some of your old content – something which is bound to save you time, yet sure to provide you with similar results.   How it’s Done  Start by doing some keyword research. T

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Digital Marketing and the Importance of Online Reviews

Posted by on Jun 7, 2017 in Digital Media Marketing | 0 comments

Digital Marketing and the Importance of Online Reviews

Before digital marketing, the best way in which to ensure that your business stayed at the top of its game was through word of mouth. Well, while technology has continued to evolve over the years, it would seem that the importance and overall effect of word of mouth have yet to wane. The fact of the matter is that online reviews can make or break your business! Here are the stats that you need to know, as well as some advice in terms of how to go about convincing pa

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Are Teens Your Target Market? These Are the 3 Most Important Social Media Platforms to Focus On

Posted by on Jun 6, 2017 in Social Media Marketing | 0 comments

Are Teens Your Target Market? These Are the 3 Most Important Social Media Platforms to Focus On

Snapchat seems to be all the rage at the moment. However, you will be surprised to learn that when it comes to effective social media marketing, a business with teens as its main target market, the focus should still be on the 3 of the digital world’s old faithfuls: Facebook, YouTube and Instagram.   Facebook Teens spend more time on Facebook than they do on any other social media platform. Here are some tips for succeeding in getting their attention:  

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Is your digital marketing strategy keeping up with Millennials?

Posted by on Jun 5, 2017 in Digital Media Marketing | 0 comments

Is your digital marketing strategy keeping up with Millennials?

Successful digital marketing, like traditional marketing, depends on you knowing your market: your potential customers, what they like, don’t like and how to encourage them to buy your product. You must take stock of your target market’s shared characteristics. The market segment that this applies to the most is the ‘Millennials’ because they are online – right now. Also called Generation ‘Y’, Millennials constitute the market segment most receptive to

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139 Facts about Instagram One Should Be Aware of in 2017

Posted by on May 30, 2017 in Instagram, Social Media Marketing | 0 comments

Instagram is a mobile photography application that Facebook bought for $1 billion in 2012. Let’s see how it all started and lead to the BIG take over and how the company is doing now.This is 139 facts and stats about the app that shook the mobile photography world.

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