Social Media Marketing, SMN, SEO, PPC, PFI, Micro Blogging, Blogging, Web 2.0, etc. Looking back over the years that we have been online, the internet has changed significantly. What used to be cool “frames” and “splash pages” can now only be seen in museums.  Ok, not all of them…some folks still uses frames and splash pages even though it is old school. Can’t teach an old dog new tricks.

Every second person online broadcasts “Social Media” is the new marketing frontier.  Well, it’s new for some but it’s been around since the start of the internet.

The playing field for the internet marketer has also changed drastically.The competition for online marketing is so much higher now than it was a few years ago. Every single web designer is also a SEO expert, even though they only design websites. Do they know what split testing evolves? I’m really not flaming anyone, just my observation on how everything has changed.

The online world has changed

Dealing with change is one of the things that either creates an excitement or a fear in a person.  It’s all dependant on your outlook.  We live in an age where technology affects every aspect of our daily lives. We live in the information age. The information age became popular in the 1980’s.

Internet history

Late in 1992 the internet went public with a mere 50 websites. Today you can find millions of websites and blogs on the web. The internet has become an important part of everyday life in just 18 years. We blog, shop, communicate, research and socialise online.

Social Media

A brand new culture has emerged with the trend of Social Media. Social networks, blogs, social bookmarking sites and wikis has created the social valuas of collaboration and participation, engagement and relationships. This is a mixture of technology combined with the human needs to interact and socialize.

The problem with social media is that the consequences of online communication travels at the speed of light, if not faster. Say something wrong or post the wrong photo, and it could be online forever. There’s loads of people that’s been fired for saying the wrong things on their blogs.  They call this “dooced“.

If you are unhappy about how your company is treating you, your complaint can easily be found by other consumers…with a click of a button. Every business should become more customer focused and resolve issues immediately or suffer a loss of reputation.

Business advertising

How business advertise has quickly been moving from traditional media such as TV, newspapers, printed magazines to the new media. Newspapers are busy dying and moving to online versions. The normal human reaction to such great change is to be stressed out. The best reaction is to embrace it and make it part of your life. This is the information age we live in.