If you have a website you most likely have one common need and that is more website traffic – either unique or returning visitors. Your website may look the best and professional, but if no one knows including the search engines about your online presence, it is considered useless.

If your website is in this boat, there’s two things you can do:

  • On page SEO (Search Engine Optimization) – Optimize your website for the search engines.
  • Add a blog to your website with an RSS feed to broadcast your message to the web.

If you use these two simple strategies of SEO together with blog marketing, you can definitely increase your search engine rankings

On page SEO (Search Engine Optimization)

Search engine optimization is all about the improvement of the traffic to your website from search engines. By choosing targeted keywords and keyword phrases that your ideal customers are actually searching for on the search engines is the basis for search engine optimization – anyway you look at it. This is the most critical and the first step that will determine if your Search engine optimization efforts will turn into business or sales leads. You can assign more than four keywords and keyword phrases to each page that you want to optimize – depending on the content.

The on page Search engine optimization requires text that the search engines can index. There’s no limit to the number of words that you can use on each page but to be obvious – more content = more words for the search engines to index. Use the keywords and keyword phrases you have selected about 1-2 times in the first paragraph of your content page. Search engines tends to give higher importance to the content found at the beginning than the end. Use your keywords and keyword phrases in your page headlines with <h1>, <h2>,<h3> tags and in bulleted lists as well as hyperlinks.

Off page SEO (Search Engine Optimization)

To have a separate blog that links to your website can quickly produce high value links (backlinks) that the search engines will recognize. You can either setup a blog on a dedicated domain or on a subdomain of your main domain eg http://blog.yourwebsite.com.  By adding a blog to your website domain you are adding value to the whole domain and if you add your blog on a separate dedicated domain, you are providing backlinks to your website from a different domain.

By using the keywords and keyword phrases you have chosen as a guide, write a minimum of 3 blog postings each week. When you create a blog posting, use your keywords and keyword phrases in the blog title and in the content of the blog postings.  Link these keywords to the most relevant page on your website. Because of RSS (Real Simple Syndication), the search engines and blog aggregators will quickly detect your links and that you have new content available.  This can help your search engine rankings.

The methods above describes the way of using on page Search Engine Optimization together with blog marketing.  This is a powerful method to increase your search engine rankings.