Online video has grown in recent years. The stats are as follows:
- 39% in 2007
- 46% in 2008
- 124% in 2009
It is important that Internet Marketers get used to working with Online Video channels like YouTube now in order to convert visitors into leads.
Advantages of Online Video
- Online Video is an excellent brand awareness and content creation tool
- It is low risk and requires minimal investment of time and money
Online Video Tips
It is important to make Online Videos that are brief (to-the-point) and action orientated. Research shows that those who click play on your Online Video will hardly ever stay interested for longer than 2 minutes. The model for Internet Marketing Video structure is to aim to convert your audience in less than 90 seconds. Break your Online Video Content into:
- A brief introduction (10-15 secs)
- A 30-45 second overview/teaser
- A 10-20 second Call-to-Action
Don’t waste time on production quality
Deliver your Online Video Content in a transparent and basic manner. Trying to create a refined production will only introduce added costs and turnaround time. Ask yourself what kind of Online Video will best communicate your message without undermining your brand.
When it comes to Online Video make it your objective to start small and experiment from there. This Blog post is the first in a few about Online Video so be sure to check back here soon for more Online Video Tips.