As a business owner you have probably tried all kinds of advertising – newspapers, flyers, billboards, radio and television ads. That kind of advertisement can help you reach some potential customers, but they have their limitations:
- Once your ad is in print or on the air, it is hard to make changes.
- Most of the time you also can’t really measure how many people see your advert, or tell if they are the right people.
- Even if the advert goes to the right people, it is hard to make sure you reach them at just the right moment.
AdWords addresses all of these limitations by letting you tailor your advertising to the unique needs of your business.
AdWords gives you the ability to reach potential customers at the moment when they’re searching for what you are offering. AdWords allows you to tailor your advertising to the needs of your business – even if those need change during the year, season, or the same day.
AdWords takes the guess work out of advertising by telling you how many saw and clicked on your ad. Since you can make changes to your advert at any time and at no extra cost, you can tell exactly which ads are the most beneficial to your business.
Control Your Budget
How much will you spend? That’s up to you. During sign up, you choose an average daily budget that you are comfortable starting out with, and you can change that budget at any time.
How do you know if your investment is paying off? You can choose to pay per click so instead of spending money hoping you are reaching new customers with a traditional media ad, with AdWords you pay only when someone is actually interested and clicks on your ad.