One of the top priorities of every web designer should be that their website design will impact positively on SEO rankings. It’s not enough to build a functional and attractive website and then sit and wait for people to find your company – you have to know how your target audience is going to search for you and then make sure that you’ll be there in the top ranking spots when the look for your products or services.
By creating a website that combines the structural elements of functionality and aesthetics with SEO friendly practises, you’ll be able to effectively drive traffic to your client’s website.
5 ways to improve SEO in your website design
- Add a blog to your design.
This gives you and your client the ability to add fresh, targeted content to the website as often as they’d like. This gives you an SEO advantage because consistent, quality content attracts search engine traffic. If you choose to make your blog interactive, this adds extra value as customers can ask questions and get useful feedback, making them more likely to use and recommend the site.
- Attach analytics tools.
Analytics programmes like Google Analytics allow you to track the activity on your website, showing you where SEO is working and what elements may need more help. You can use this to show your client how the SEO techniques are improving the traffic on their website – and there’s nothing clients like more than to be able to see and measure how well their website is working!
- Make sure your titles are keyword-rich.
This means lots of research, but it’s invaluable to the creation of an SEO optimised web design. These are the words and phrases that potential clients are typing into search engines to find the products and services that your client’s company offers. By using these keywords strategically, you increase your website’s visibility on the search engines, making it easier for customers to find you.
- Use meta tags.
Meta tags are the brief descriptions below the search results that give the user an overview of the website. These are a great opportunity to market the content to the user, convincing them to click on your content rather than your competitor’s.
- Make the content on each page unique.
Google and other search engines penalise websites that repeat content too often, so try to build unique content for each page. You can do this through the use of different keywords and aspects of your client’s business (like different products). Search engines prioritise content that is different – not just from other content on the web, but other content on your page – so make sure each page is as unique as possible to increase your website’s SEO.