Gone are the days when website development teams could focus on building apps and websites that worked on desktop computers. Today, we’re creating robust apps that work on everything from tablets and iPads to small screen cell phones. If you have a mobile app, it’s worth your while to use an analytics tool that shows you how users are engaging and using your app. Here are a few mobile app analytics tool you can use:
Tapstream: Tapstream is a free mobile analytics tool that gives you an end-to-end view of how your users found your app, where they came from and if they actually downloaded the app from the original source they used to find the app. You can also find out which clicks or impressions were responsible for app installs, app engagement and even in-app purchases. The app also allows you to quickly out which clicks or impressions were responsible for app installs, app engagement and even in-app purchases.
Honeytracks: Everyone in digital marketing knows that gamification is huge at the moment. If you’ve got a mobile app game, then Honeytracks is the app analytics tool you should be using. This tool has free as well as paid versions and it helps you track user sources, page conversions, signup churn rates and more to increase the number and quality of acquired users. It will also help you monetise your app better seeing as it tracks what users spend their money on, when they convert and how you can make more users convert and buy more.
Flurry Analytics: Flurry Analytics is one of the most popular (and free) mobile app analytics tools at the moment. The app lets you create funnels to measure conversion through any series of steps you’d like consumers to complete, such as making purchases, completing tutorials, or advancing through levels in a game.