Social media marketing is an excellent way to broaden your market and make your brand a household name, but if you don’t know how to correctly use these platforms to get the maximum benefits from each of them, then you may find your marketing strategy falling a little short of the mark.

When you choose to use a social platform such as Instagram, it is important to remember that platforms such as this are completely visual. This means that you need to be circumspect in the images you choose to share in order to encourage maximum interaction.

Classic Instagram errors to avoid

  • Not using features. Make sure you keep up-to-date with all the new features offered by Instagram and learn how people use them.
  • Not observing trends. Paying attention to trends will ensure you stay current and connected with your community. It will also help you develop a personality and make your business more relatable.
  • Hashtags. It is crucial that you learn to use hashtags correctly as these are your connection to being part of a worldwide conversation. Hashtags create trends and are the ultimate tools for social listening.
  • Context. When it comes to content marketing, relevance is crucial. Make sure the images you post have a purpose and fit with the rest of your content to ensure your audience engages.
  • Tone. It is easy for a business to fall into the trap of getting too casual with their posts. Remember at all times that you are a business and be sure to keep to a certain standard when posting.

At WSI OMS, we possess the tools and the dedication necessary to boost your digital marketing strategy into the beyond and give you the edge over your competition. Contact us now!