Everybody knows about the power of social media for business. Most people have also heard about the many caveats that come with using social media for marketing purposes if not performed properly. There are so many reasons why it is important for companies to maintain an online and social media presence in today’s day and age, but you have to invest the time and resources to do so properly.

Facebook is one of the pioneers of the state of social media today. Many argue that it was the catalyst of the entire industry. Whatever your view on Facebook is, no one can deny its massive reach. It is therefore important that when you start your Facebook social media campaign you try and avoid the common mistakes that brands make on Facebook. Here are only a few:

  • Focusing on fan count: This is perhaps one of the most common mistakes that brands make on Facebook. They will focus more on the fan count than anything else. It isn’t difficult to grow your fan count, but it is far more difficult to build an engaged community. Instead of focusing on expanding your fan base, rather focus on building a community of engaged fans and your fan count will grow automatically.
  • Not knowing your audience: Another mistake that brands make on Facebook is not really testing what resonates with their audiences and what doesn’t.
  • Unclear goals: A popular mistake businesses make with their Facebook presence is not having clear set goals and a way to measure their success and progress towards achieving those goals. How will you know if you’re succeeding if you can’t measure your success?

If you would like to harness the power of Facebook and other social media for your company and would like to do so by partnering with industry leaders, contact WSI today. We are experts in helping companies use social media to their advantage.