In this blog post, we will discuss all the secrets on how to make your LinkedIn posts get more views and more engagement. We will also cover tips about the LinkedIn algorithm that will be really helpful to make sure your posts are seen by more people, as well as discuss the psychological insights to help you understand what kinds of posts compel more people to engage with you.
Invest in Native Content
The first thing to know is that LinkedIn rewards native content. Native content means content that originates on that site. When you share native content, you’re not linking out to somewhere else.
If you take a link from YouTube, for example, and post it on LinkedIn, LinkedIn will show it to your network and you will get some engagement. But, if you film your own video and upload it directly to LinkedIn, LinkedIn will show it to way more people because they want to reward users for creating content on their platform instead of encouraging people to visit a different website.
So, to get more engagement, upload your videos directly to LinkedIn. Another tip is to write your articles in LinkedIn publisher instead of linking out to a blog or article on another site.
Tips for Posting Articles
When posting articles on the LinkedIn publisher, keep in mind that what will also help you get more engagement from people is content that is of very high quality. Writing high-quality content means including details, specific examples, screenshots and personal anecdotes and, of course, a fabulous attention-grabbing title always goes a long way in generating interest.
And, on that note, two quick tips on how to have a great title are as follows:
- Have a number in it. Just having numbers in the title makes more people click.
- Show that you have a unique perspective. Having a different point of view to other digital marketers online or other people in your industry will pull the reader in.
This may sound a little bit clickbaity, but it works.
Get Engagement Quickly
LinkedIn takes note of how many likes you get in the first few minutes and how quickly you’re ramping up likes on a post. It is for this reason that it is really important that you get that engagement quickly when you post something new. So, reach out to colleagues and ask them to like and share your content.
Are you interested in social media and digital marketing techniques and strategies that will enhance your reputation and help you grow your brand online? WSI OMS offers a range of social media and digital marketing services that can be customised for your business. Contact us for more information today.