LinkedIn announced last week that they will be making influencer posts available to their members.
“Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.”
LinkedIn believes that by opening their publishing platform to members, it will encourage people to build their personal brands and share their industry insights. The professional networking site provided some impressive statistics showing that influencer posts enjoy higher engagement and shares.
“The average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments.”