The professional social networking giant, LinkedIn, introduced Sponsored Updates last week. This means that companies can now feature their status updates on the home feed in a way that is similar to sponsored updates on Facebook.
The update comes amongst a range of improvements to LinkedIn Company Pages this year that included new features such as being able to like and comment as your page. The renewed focus on Company Pages is good to see as it is taking the company page from a static ‘listing’ on LinkedIn to a true community engagement tool.
3 Advantages of LinkedIn Sponsored Updates
- Companies can “raise awareness and shape perception” by rapidly creating awareness
- Generating quality leads and spreading content marketing via peer sharing
- Building valuable relationships with professionals across the globe by creating trust from the ongoing conversation.
Sponsored Updates are available to LinkedIn customers who have an account representative, but they will be rolled out to any company with a LinkedIn Company Page by the end of July.
LinkedIn customers who are currently using this feature include Hubspot, Xerox and Lenovo.
This SlideShare shows some of the best sponsored stories and best practices:
If you would like to harness the marketing capabilities of LinkedIn’s sponsored updates in the near future, you will need to make sure that you have an optimised LinkedIn Company Page that will help you convert leads and drive engagement.