The first quarter of the year is already almost over! So, if you have yet to implement a new social media marketing strategy, now is the time to do so. Below, we take a look at a few pointers for ensuring that your strategy is up to scratch in terms of some of the most important social media marketing and digital marketing trends of 2018.

  • ChatbotsĀ 

While having a team of social media community managers on hand sounds appealing, it can work out to be an expensive exercise, and requires that you put in a lot of effort in order to train them all and keep them up to date with regard to any changes within the business. Chatbots, however, are much cheaper in the long run. And, they can be tailored to make certain that they can connect with your followers and promptly answer any questions that your audience may have.

  • Ephemeral ContentĀ 

Ephemeral content, or content that is only visible for a specific period of time, is all the rage at the moment. You will notice that almost all of the social media platforms have implemented this in some form or another, including SnapChat and Facebook.

  • Video ContentĀ 

Yes, just like in previous years, video content is still one of the best possible ways in which to engage your audience. Just remember that if your video content is to deliver worthwhile results, you will need to grab the attention of your viewers within the first three seconds of them pushing play!

Are you looking for assistance when it comes to maximising your social media marketing strategy? If so, look no further than WSI OMS. As leaders in the online marketing sphere, we have got you covered – whatever your goals may be. Contact us today for more information.