Even though there are many organizations with big mobile marketing campaigns, it’s still a new buzz word in terms of marketing. I often here the questions “what is mobile marketing?”, “should we use it for our marketing efforts?”, “will it have a huge business impact for us?” from many people including my clients. Firstly, let me explain to you what mobile marketing consist of.
In plain English: Mobile marketing consists of a couple of marketing methods through mobile devices such as tablets, cell phones, blue tooth devices, and other mobile devices with a connection to the web. Mobile marketing is a very broad category and it will get even broader and more used in the future. That doesn’t mean that you should go by the rule “mobile is the future”, it’s busy happening right now.
Mobile marketing has changed quite a bit over the last few years. Here’s a couple of mobile marketing methods that you can use for marketing your business on the mobile web and to reach new customers.
- Push media (notifications)
- LBS (location based services)
- Mobile website/blogging marketing
- QR codes
Reach customers on the go
Mobile marketing is a great way to reach customers on the go. The latest craze with tablets and smartphones ensures that if you want to market your business through these devices, now is the time. Wifi, SMS, email, and other mobile technologies means that there are more people open for communication than ever before. Everwhere you will find more and more people who are using mobile technology for shopping, connecting to their favorite social media channel, or simply researching a product on their mobile device before they make the final purchase decision.
With a mobile marketing strategy you will be able to engage, interact, and market your business on the social web.