By taking full advantage of Search Engine and Social Media Optimization you are able to reinforce your website or brand presence on popular search engines without paying extra for it. Here are some steps you can take to optimize your website organically:

Content Marketing

A resource website should have articles related to the product or service that you are offering. Websites that contain 100 pages of content or more are likely to achieve higher rankings in search engines and increase your website’s ability to be found for long-tail keyword searches.

Create Incoming Links

Link building and link popularity is important for all websites. Link popularity refers to the amount of text links that lead to your website from other sites and is the single most important factor that a search engine algorithm considers when ranking a web page. Effective link building is achieved by blogging on a regular basis, submitting your websites to online classifieds/directories and by taking advantage of the many social media platforms that are available – Twitter, Facebook, LinkedIn etc.

Combine SEO with SMO

Brand your name with social media marketing. Websites like Facebook, YouTube, MySpace and Twitter can be leveraged effectively to grow your business. By spreading your content over social media channels your website will gain many more search engine positions.

Source: Make sure your company is visible on Google with Search Engine Optimization