If you have been blogging for a while and you are not having any success, you might have a couple of questions looming over your head. How do you measure if your blog marketing strategy is successful? What topics have you written that were the best received?

Of course you can use web analytics to track the number of visitors to your blog, but traffic doesn’t mean anything without a blog marketing strategy and if no one is engaging with your content. Find below a couple of tips to help you optimize your blog marketing strategy to ensure success with all of your efforts.

Blog marketing strategy tips

What’s the purpose of having a blog?: You must always have a solid purpose with your blog before you start measuring the success of it. Your blog will be addressing a particular audience. Interested visitors will return to your blog if they find that what you write is unique and interesting. Always try to write unique and informative content that your readers will find valuable. If you are going to write a wide variety of topics, you will not develop a strong repeat reader base.

Feedback: Did you receive any feedback about your blog? When you have published something interesting, you will notice a spike in visitor traffic and will usually result in your readers leaving comments. Watch and listen to any feedback that you receive. You can use this to deliver more of the same content that have sparked this interested.

Heres a couple of tips on measuring the success of your blog.

  • # of visitors. If no one is visiting your blog, your strategy is not effective. If you only publish one or two blog posts a week, which of your posts returns the highest number of interested visitors?
  • Which of your published blog posts yielded the most comments? Was it the subject that you have used? Maybe your writing style?
  • Which of your blog posts attracts visitors over time? These are the blog posts that visitors will find on the search engines long after they have been written.
  • Where are your readers coming from? Use Web analytics to determine the majority location of your readers. If you are only focused on the South African market and all of your readers are coming from India, apply some local SEO to your blog.