If you look around the web, particularly on news sites and popular blogs, you most likely have noticed that some posts have author bios attached to the article. Some of these posts are guest posts, and the bio on the post is the reward the author receives for writing and publishing the content. One of the main reasons writing guest posts on blogs is to receive a link back to your own blog or website. It also helps with building your authority together with an online reputation management strategy.
Should you include a short bio in the footer of your own blog posts? I would definitely say yes. Including a bio not only helps with adding a personality to the post, it can also help you build credibility. If you have a blog with multiple authors, then it is even a better idea. What purpose does a bio serve? Find below a couple of benefits to include a bio in your blog posts.
Blog author bio benefits
Personalization: By including a bio on your blog posts you can personalize the content. The reader of the content will know they are looking at the content that has been posted by a real person, not by a robot. On the bio, you can link to your profile page, website, contact page or even your Facebook or Twitter profile.
Credibility: You can include the qualifications, skills, and training that you have received in your bio so that your readers can put more credence on the information that they are reading.
Ownership: You or your employees can take ownership of the content that has their name attached to it. People are more likely to produce quality content if they know their name will be tied on the material.
Including bios on posts are not for every websites, but they can mean a lot for even single author blogs. Placing a bio on the content that you are proud of, and then linking the content to your profile on Google+ and other profiles can help add credibility to you. Credibility is one of the main stepping-stones of trust, and trust can often lead to sales.