Few internet marketers value the relevance of online videos for their social media marketing campaign.  The usage of online video channels such as YouTube, Viddler, Vimeo, and the local one Zoopy, can help you build brand authority, starting the conversation, and driving targeted traffic to your website to name but a few.

This is the first post in a series related to how you can use videos in your social media strategy. Find below some tips that can help you make the most out of YouTube and how you can get the most out of your own dedicated video channel.

Make YouTube part of your strategy

There are approximately 120 million members on YouTube.  If you are planning your social media campaign, YouTube can be a powerful channel where you can drive targeted traffic to your website and at the same time help your business get good rankings on the search engine result pages (SERP’s).

All around the world people are using YouTube to find relevant information that ranges from movie trailers, latest music, product reviews, and news.  There are over 200, 000 new videos uploaded every day on YouTube.  That is quite a number.

YouTube is reliable

YouTube is an excellent source for free video content hosting with the added advantage of adding friends to your network and subscribing to your own dedicated YouTube channel.  The “favourite” and “like” buttons are available on all videos making easy to get new subscribers to your channel.

As a Web 2.0 channel, posting bulletins and comments on your own channel is a very good way to market your business to someone that finds videos interesting, and at the same time you are gaining credibility and enhancing the traffic flow (eye balls) for your business.

Brand your own YouTube channel

The very first thing you should do when you have created your account on YouTube is to register and brand your own dedicated channel.  Put as much information on your channel and don’t forget to include links to your website and blog.  Think of keywords that could attract targeted visitors to your channel and include these when setting up your channel.

After you have created your own channel, make use of YouTube’s so called promoted videos advertising.  Subscribe to other people’s channels that you find interesting and try to actively participate by leaving comments, posting bulletins, and adding friends. If your channel is doing really good, YouTube will get your channel promoted on their homepage and that will instantly mean a vast amount of traffic to your own channel and business.