The upsurge of Instagram, Pinterest, Twitter and other social media marketing platforms has brought to question the relevance of Facebook. This is because the once overwhelmingly popular platform has seen a decline in popularity, a factor that has seen businesses shy away from setting up a page for their brands. If you are one such business, then you will be surprised to know a Facebook presence is still beneficial for your digital marketing efforts. In fact, a 2015 survey revealed that Facebook users are four times more active compared to those on Instagram or Twitter.

Here are three reasons to have a brand presence on Facebook:

  • It helps you go where your customers are – Customers believe that almost every business has a presence on Facebook. Thus, Facebook is their first reference point when they want to know about your business, what you offer, opening hours and prices amongst other things. This means that when they get there and do not find you, they are highly likely to settle on your competitor.  Your presence on Facebook also says a lot about your reliability and the value you place on customer interaction.
  • It gives you a new dimension to customer service – Having a Facebook presence gives you an opportunity to meet your customers virtually. It also offers a superb opportunity for you to enhance customer service. Customer service offered through Facebook is friendly and fast, thereby letting you deal with any emerging issues before they get out of hand. Ultimately, a Facebook presence demonstrates your commitment to your customers.
  • It enhances your SEO efforts – Having a Facebook presence goes a long way in enhancing your search engine optimisation efforts. That is, search engine results will return your Facebook links on search results effectively increasing traffic to your site.

In summary, a Facebook presence for brands is still relevant in not only enhancing customer interaction, but also increasing brand visibility online.

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