Whether you’ve just launched a new start-up company or whether you’re already an established brand in your industry, annual growth is important for every business. While product development, innovations, distribution and production can all contribute to your bottom line, digital marketing needs to form part of your growth strategy for two important reasons:
Few changes in a business can be made as swiftly and promptly as changes to a digital marketing campaign. Whether a recent board committee meeting highlights the need to target a new area or whether you need to get information to your target audience quickly, digital marketing solutions such as social media marketing, email marketing and content marketing, can make this happen quickly. Consider the expensive consequences of having stockpiles of printed brochures or a billboard ad in town that isn’t yielding results and how quickly this change could be rectified if the marketing method that was used was digital.
- Targeted and measurable results
With digital marketing, everything can be tracked and measured. If you have clear goals, then a digital marketing consultant will be able to set up analytics and reports showing you your progress in achieving these goals.