Social media is a fantastic platform that has greatly advanced the way brands communicate with consumers. Gone are the days of one-way communications when brands would simply suggest that consumers buy their product, and here are the days when brands can personally connect with consumers and discover what target markets really want.
Social Media – Creating dialogues
The primary difference between connecting with consumers through social media and conventional advertising methods is that social media is a platform that offers two-way dialogue. This is far healthier than traditional advertising, since consumers are no longer simply taking in one-way communications, but are actually getting personally involved with the brands they like. These dialogues also generate brand awareness as consumers discuss your service offerings with both you and other consumers. Ultimately, this can be used to really build genuine consumer loyalty.
Connecting in an Environment where your Consumers Feel Safe
As modern advertising continues to force itself into the lives of consumers, with branding and advertising appearing almost everywhere now, consumers are developing filters to block out unwanted advertising. On social media, however, consumers have the option to simply turn off their computers or visit other sites – making them feel far safer and more in control. This translates to more personalised communications and helps nurture genuinely sustainable relationships.