The goal is to boost your website’s SEO and organic rankings with the help of high quality backlinks. The question is, how do you actually go about landing those high quality backlinks? The secret is to find a way in which to build beneficial relationships with journalists, editors and content contributors who have the power to publish your content and, of course, link back to your website on various respected platforms. Here’s how Twitter can help with this:
Optimise Your Profile
Journalists and editors will take you much more seriously if your Twitter profile is complete, informative and, most importantly, grammatically correct! Give both professional and personal info on your profile and be sure to list your contact details as well. Also, ensure that you are regularly active on the platform and use your timeline as an opportunity to really showcase your personality.
Follow the Right People
Twitter lists make it easy to keep up to date with your prospects and their Twitter activity. Keep journalists who have published or shown interest in your content in a separate list to those with whom you would still like to build a relationship.
The key here is not to come across as though you want something from those that you engage with. Try your best to be authentic in all of your interactions. ‘Like’ the tweets that you truly connect with, retweet the tweets that you agree with and reply to tweets that really spark something inside of you. If your reply is genuine and contributes something of value, there’s a good chance that it could be the start of a conversation and, hopefully, a solid, mutually-beneficial relationship between you and the original poster.
Remember – it is also all about timing. Don’t send a pitch through to a journalist after you just had your first two-minute conversation with them. Take your time to really build and work on that relationship so that trust is forged before asking for any favours.
When it comes to SEO and link building, WSI OMS can help make your life easier. Just as search engine optimisation, web design and social media marketing experts, we have the tools and expertise necessary to make sure that your brand really stands out. For more information about our services, do not hesitate to get in touch with our team.