Writing a press release may seem difficult, but it’s actually one of the easiest things to do once you get your head around it. There is a simple formula you can follow to write just about any press release for any occasion.
The first and most important element is writing the headline. The headline should be brief, clear and to the point. It should try to convey the message of the release in a few words. The next step is the body of the press release. This is where copywriting experience becomes important. The body should lead with the message and then expand on that to provide more information. Remember the five W’s and H: who, what, when, where, why and how.
Remember to include some information about the company and any additional information that might be important, but don’t get carried away. Keep the writing short and to the point.
Standard press release format
The standard format for writing a press release can be summed up as follows:
- Company information (address, contact information, etc)
- Lead paragraph
- Body (one or more paragraphs)
- The company’s website URL at the bottom of the press release
This format can differ from company to company and publication to publication but for most copywriting needs, this format should suffice.
Tips to writing press releases
While writing a press release is simple, there are always a few tips to make the task of copywriting that much easier:
- Make it newsworthy. You are writing a press release after all, so if what you’re writing isn’t new then don’t waste your time.
- Let the audience know why they should care and how the news affects them. That will get them interested in reading the release.
- Try to avoid too many descriptive or complex words. Keep the information simple, to the point and easy to understand.
- Focus on the facts in your writing.
- Remember to provide contact details if people need more information about the release.
Press releases are an important way for companies to communicate with the public and writing them can become a full-time job for some people. As with all copywriting tasks, practice makes perfect and the more you write, the better you will become.