There used to be a saying in the world of digital marketing that “Content is king!” While it still holds true, it should be updated to “Video content is king!” With research showing that mobile video consumption increases in volume by 100% every year, video marketing has become increasingly important to master.
The Rise in Popularity of Video
Did you know that video makes up approximately 80% of all current consumer internet traffic? Some of the reasons for this could include that reading on smaller screens strain our eyes, a hunger for ever more beautiful images or perhaps just plain laziness. But the most compelling reason is that consumers like the personal connection that video marketing provides. When they get a chance to get to know your business via video, it almost feels as though they are getting to know you face-to-face.
A Winning Video Marketing Strategy
Two reasons why many business owners are still so hesitant about video marketing (despite the leads it can generate) are the following:
- The perceived costs, and
Both can be addressed with the same solution: DIY.
Creating a winning video does not need to cost an arm and a leg because authenticity trumps dazzle when it comes to developing strong relationships. The public respond well to videos because they enjoy seeing the person or people behind the company telling their story in a sincere format – one that you could easily create yourself.
Follow these steps for a winning video marketing strategy:
You may feel uncomfortable in front of a camera, but the audience is only actually interested in one thing – themselves. Instead of trying to please everyone out there, work with your model client in mind. Not only does this take the focus off you, but it also improves your video marketing strategy.
Keep Branding Consistent
Best case scenario – your video goes viral! Wouldn’t you want everyone who watches it to know who you are? Even if it is only shared among your fans, all your videos need to have consistent digital branding – from a colour scheme to a unique intro or having your logo in the corner.
Short and Sweet
Do not try to showcase all your expertise in one go. Shorter videos are more popular, and a clear description of your topic will interest your ideal prospects.
Tell Your Story
Volumes have been written about the impact of storytelling. Video is a captivating storytelling medium because you can leverage your facial expressions, voice, body language and setting.
Even though it is a story, remember to include a call to action at the end of your video.
Digital Marketing Practices
Optimising your videos is as important as all other forms of digital marketing – keywords and tags, link to your website, mobile first. It also varies with each platform, so keep an eye open for WSI blogs in this regard.
Test and measure the results of your video marketing strategy to continually improve.
Need help with your social media or content marketing campaign? Then contact WSI OMS today.