Have you ever wished that you could flip a switch and have instant traffic to your website? And not just any traffic. The traffic you want needs to be from people who want to do business with you because they trust your brand.
Paid Google advertising, also known as pay per click advertising, isn’t only just for getting traffic and moving products. If your brand is not yet top of mind amongst your target audience, then you should consider using it for branding purposes.
Many companies who use PPC don’t bid on their branded terms. They undoubtedly reason that they would rather earn traffic for keywords of products and services that they offer. Subliminal brand exposure leads people to act in certain ways and it can have an impact on your bottom line.
When embarking on a PPC campaign to build your brand, you need to focus on making it easier to choose you than your opposition. If your brand is at the top of Google and you have a clear and compelling call to action, a dedicated landing page, and all the trust signals and easy payment processing tools that website visitors need, you will make it easy for them to choose you.
Don’t make the mistake of always looking for the next niche longtail keyword if you aren’t getting the basics right. Organise the site links in your ad copy according to a potential customer’s level of interest.
Another way to build your brand with PPC is by answering helpful questions. If you are already bidding on your branded terms, take a look at the most common questions related to your products and services that people are asking. Instead of a hard sell, create landing pages that serve an educational and helpful purpose to your website visitors.