Instagram has over 1 billion users (more than Twitter) which makes it ripe with social media marketing opportunities. You can use this platform to reach a massive audience with high impact posts that drive sales and brand buy-in. Do you know how to harness Instagram to boost your small business? Here are a few simple steps you can follow to put the platform to good use.

Set up an optimised business account

Aside from keeping your business account separate from your personal account, you need to optimise your profile for user appeal. Include a link to your website in your bio. Speaking of your bio, you need to craft it to be interesting and hook readers quickly. Make it easy for them to make the decision to follow you. 

Create great, tailored, interesting posts

Once you start posting, make sure you are creating posts that users really want to follow – this requires a good knowledge of your intended audience. Finally, never revert to a hard-sell tone on this platform – keep it relaxed and conversational, ensuring that your tone is in line with your target market.

Expand your audience

You may have beautiful posts, as well as a small, dedicated following, but you need to expand your reach and make sure that you’re not just preaching to the converted. One of the most effective techniques you can use to attract more followers is the use of hashtags, which could draw the eyes of people who don’t know your brand but have an interest in your general field.

Boost engagement

You want users to interact with your posts and your brand. One of the most important ways of doing this is through really careful, creative caption writing. Again, be careful with your language – make sure it matches the tone of your brand and the sensibilities of your target market. Also include a call to action that is alluring and never pushy.

If you need help with your Instagram strategy, come to WSI OMS. We are a leading internet marketing franchise that can take your social media marketing to new heights. Contact us for more information.

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