Visual content is becoming more and more popular when it comes to social media marketing. Sites such as Pinterest and Instagram enable users to immediately share images they find interesting with one another and this has the potential to dramatically extend the marketing reach of your business, if you know how to use it correctly.
Instagram has over 150 million users making it one of the most popular photo sharing platforms worldwide.
How to market yourself on Instagram
Instagram content has been proven to generate more interaction from followers than other social media platforms meaning that if you shift your business focus to high quality content, you open yourself up to new channels of engagement and are guaranteed to find your target audience.
When using a platform like Instagram, it is important to give your brand a unique personality which will enable you to stand out from your competitors. With all the online commotion, creating an emotional connection to your followers is what will set you apart.
Instagram provides users with clickable links that can direct them to other social media sites as well as your company web page. This level of interaction is beneficial as it extends your reach into every facet of your target market and attracts more traffic, which will contribute to your website ratings and stand you in better stead when it comes to search engine rankings.