Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions.

If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. With your campaign goal, you can specify the action you most want people to take. Facebook will then measure and reflect this in your reporting results.

When you click on the drop-down menu under ‘Campaign Goal’, you will see the following list:

  • Leads
  • Registrations
  • Custom conversions
  • None of the above apply

If you click on ‘None of the above apply’, then a new list will appear so that you can select a custom conversion event from your page, such as tutorial views or registrations for an event that you have created on your page.

When this has been set up, you will be able to view the campaign goals in your Facebook campaign reporting. Not only will Facebook show you how many people completed the specified action, but it will also show you the cost per result (in other words, what your ad spend was to achieve conversions).

Do you need help with your Facebook marketing or other social media marketing campaigns? Then contact WSI OMS today.

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