Facebook ads are an effective marketing tool for e-commerce brands that know how to use them. Facebook is a giant social network where millions of potential customers spend hours every day. As such, Facebook ads present an opportunity to reach your target customers where you know they are sure to hang out. Here are four ways you can use this hardworking social media marketing to promote your e-commerce business.
Continually Boost Awareness Around Your Brand
Facebook is a very powerful tool for building an identity, and creating an identity is the foundation of your business. Aside from any other strategies you use in your Facebook marketing, you should be using the platform to develop and improve that identity.
Incorporate your branding into all social media content, whether direct ads or other posts. In the build-up to the sale, associate your brand with events, people, causes and products that are most likely to draw the right audience. By the time the sale starts, you will have more loyal followers and, thus, more potential sales.
Target People Who Have Previously Shown a Willingness to Buy
Facebook is a perfect place to retarget the customers you have already gained, but who have not yet completed purchases. You can offer special deals to users who visited your site but never subscribed, or who placed items in their shopping cart and never checked out. Target their Facebook feeds with special offers designed to bring them back.
Get More From Your Marketing Dollars by Promoting More Products with the Same Ad
Multiple-product ads can be extremely successful. There are indications that they are efficient and more attractive to customers. The more products they can see, the more reason they have to click.
Get Creative and Tell Brand Stories as a Soft-Selling Tactic
Instead of posting an ad that specifically tries to sell a product or products, create ads that lead towards a sale via a more indirect route. This may sound contradictory, but remember that Facebook users see advertising everywhere – and mostly manage to tune it out.
So, instead of just putting your product in front of them, draw attention to something that is connected obliquely to your brand, perhaps an event in which your products will feature in some way. This creates interest in your brand in a gentler, more ‘soft sell’ way, which is likely to not only be very refreshing for your audience, but also to make more of an impression on them.
At WSI OMS, we are specialists in creating and running high-converting social media marketing campaigns. We would like to help you use Facebook ads to boost your brand image and to increase your e-commerce sales. Contact us today.