If you want to make the most of your social media campaign, you should definitely ensure that your company has a presence on as many social media platforms as possible. The most widely used of all of these platforms and therefore the most important, is Facebook. But how, exactly, do you implement a successful Facebook strategy?
Although, to ensure maximum impact, it’s best to consult experts like WSI before implementing a Facebook strategy, what follows are good basic rules to adhere to:
The most important thing to remember is to post regularly, but not too often. Only update your status after people have stopped commenting on your posts. Your posts should also be related to what your company does. Don’t engage in trivial conversations that have nothing to do with you or the products you are selling and/or service you provide. Since they are great attention grabbers, uploading pictures and videos is also a good idea. Again, just make sure they are about your products and /or services and make your own website the host site of your videos.
The next thing to remember is to engage with people on a personal level. If they post questions, answer them as quickly as possible. Give a basic answer and then refer them to your website for more info. This is a neat trick to get your conversion rates up. Also, if you think a comment is insightful or helpful, let the person who posted it know and thank him or her for bringing it to your attention.
In addition, Facebook advertising is something you should consider investing in. It is not that expensive and very target market orientated. It will draw people to your page and website.
Last but not least: Make sure that the person you put in charge of managing your Facebook page has the necessary skills to communicate with people effectively on this platform.