YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.
Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:
- Show, Don’t Tell
After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.
Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.
- Define Your Goals
Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.
- Interact With Your Community
YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas.