Instagram is a fantastic tool to boost your brand awareness and traffic rates. It is a platform that is equipped for picture, written and video marketing. Major brand such as Rimmel, Cadbury, Estee Lauder and more received sponsored ad campaigns from Instagram as part of an initial marketing trail. It goes to prove the marketability of Instagram.
So how can you set up an Instagram profile and benefit from a form of mobile marketing which reaches potential traffic of about 75 million daily users?
Firstly you require a phone which is either iOS (Apple Phone), Android or Windows 8 compatible, then you need to download the app from the app store and install it onto your mobile device. Here’s a guide to setting up an Instagram profile:
Profile Picture – If you are using your Instagram account for business purposes it would advisable to use either a logo, shortened logo, mascot or acronym related to your business.
Description – This includes information such as your brand slogan or tagline and/or a brief outline of what your company is all about.
Link – You are allowed one link to your profile and you should therefore choose whether it will be directed to your landing page or a specific page.
Linking Accounts – Once you have set up your profile, you will have the option of linking your account to other social media platforms.
Now that your profile is all set up here are a few Instagram Tips:
Hashtags – Hashtags are a great way in which you can market your Instagram posts and in doing so generate more traffic.
Content – You have to be sure to upload content continually to stay in touch with your Instagram market.
Pictures – Use pictures of faces for about 38% more engagement.
Campaigning – You can use Instagram to call on action and promote your visual campaign.
Society as we have evolved today, demands the presence of businesses online. This includes social media profiles and more. Don’t miss out on the plentiful marketing opportunities presented by Instagram.
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