If you have been monitoring the blogosphere closely and someone has just slammed and posted negative comments for your brand or your blog, how do you handle this? In short, helpfully, honestly and diplomatically. There’s really no fast and hard rules, but here’s a couple of tips that you can follow.
Wait and watch
Take a little time so that you can watch and gauge the reaction. If you confront the situation by just jumping in on someone’s comment that is just blowing off steam can create a major controversy. If no one is really commenting or paying attention to what has been said, it might be the best to let the person vent and then die out on its own. Bloggers can quickly move on to a new story that grabs their attention.
Ty to avoid rebuttals
A negative review of your services or products should not bring a strong response. By directly attacking the blogger will always bring others to their defence and just inflame the situation. Never try to take a strong position to bully the blogger.
Be concerned and helpful
If you are entering a blog as a guest you must show respect. This will result that you get respect in return. Always avoid sarcasm and try to always be genuine and helpful. A negative review should always be treated as constructive criticism. You can offer to help resolve the issue and to listen to the complaints. How you handle this situation can convert a foe into a helpful friend.
Try to stay away from arguments and negative opinions. Always use objective information where possible and third-party statistics and data to show your point of view. Links to other sites than your own can be very good convincers.
If you make promises and commitments, always follow through on what you have promised.