Getting your employees on board is vital, especially if you want to motivate them to create content. By feeling as though they are part of a well oiled machine and fully functional team will inspire them to continue the legacy which you intend for your company to leave behind. One of the biggest parts of marketing these days happens to be content and if your employees are struggling to create it, this does not bode well for the lifespan of your business. It is therefore really in your best interests to get them on board and motivated to the max in order for them to be able to write the outstanding content on which you need to thrive. Here are a few tips on how to achieve this:
Get with the times. Recreating your image can help you be slightly more relatable to the newer generation. This has to start from the top in order for it to waterfall all the way down the corporate chain of your company.
One thing you need to come to terms with very quickly is the fact that your employees do not do things because you have asked them to, they do it because you’ve provided them with a reason which compels them to do what you are asking. Yes, generally their reason for doing things is the salary which they receive at the end of the month, but how amazing would it be if you could encourage them to fulfil their job for the sake of passion as well? Allow them to see the company the way in which you do and it will be easier for them to relate and become affiliated with it, hence enabling them more of an affinity to write passionate content.
Get it together
Get your team together and attend one of the workshops held by WSI OMS. Check our calendar to see what is up and coming and use this time to show them just how dedicated you are to improving your company’s content. For more information on our services or for any generally inquiry contact us today for more information.