Link building is both an art and a science. Getting other websites to link to your online web properties isn’t always easy and with Google’s algorithms that are always being tweaked and improved, it’s important to stay up to date with what works and what doesn’t. Here are a few things to keep in mind:
Don’t be spammy
Google doesn’t count unnatural links, in other words links you paid for or sourced from a link farm. The goal is to produce value adding content that people want to link to ‘naturally’ (in other words, on their own accord), so instead of focusing on sourcing unnatural links, focus on producing great content that people want to share or refer to in their own content.
Engage guest bloggers
Guest posting is one of the best ways to maximise your link building strategy. This involves getting someone from within your business (perhaps a product developer or senior executive who will have a few thoughts on where the industry is heading, for example) to write a blog post and post it on an industry website, news website or other related website. You can then link back to your own website and you will be able to benefit from the other website’s audience.
Use in-content links
Many sites use ‘sitewide’ links (in other words, links which appear in the footers of website content or on the side of each page) as part of their link building strategy. While this is a good SEO practice, it doesn’t really maximise your strategy. Focus on using in-content links to create a better internal linking strategy instead of relying on sitewide links.