Social media marketing is a must-have for any business these days. As a small business owner, you may want to know how you can manage your corporate accounts without becoming a full-time social media slave. Here are a few things that you should do each day to manage your accounts effectively without making social media an all-consuming job:
Check For Mentions
Reply to all comments and questions that are directed at your brand. People expect social media accounts to respond to their customer service queries within a few hours (not days) so this should be something you do at least once a day.
Check for Related Content
Search for your brand name and relevant industry hashtags so that you can join the conversation. This will also keep you in the loop about newsworthy things happening in the market and you can use this information to boost your content marketing strategy.
If you’re only spending a few minutes to reply to mentions and check news, then you need to schedule social media updates throughout the day. Tools such as Tweetdeck.com and Hootsuite let you schedule posts in advance so that you don’t have to login and post content multiple times a day or week. Make sure you are posting a variety of unique as well as curated content to keep your followers engaged.
The type of content you post will depend on the social media platforms you are using. Make sure you aren’t only posting written content but that you are also linking to videos, infographics and share-worthy images.