Website content is a great way to drive traffic to your site and it forms an important part of any search engine optimisation strategy. One of the main goals of any content strategy, however, is to boost the engagement on your website.

Engaging content starts with writing helpful, meaningful and educational content. But, it doesn’t stop there. Here are a few things you can do to boost your content’s engagement on your website:

  • Internal Links to Make Your Content ‘Sticky’

As you start writing blog posts, you will be able to refer to previous blog posts or link to other pages to expand on a topic. Include hyperlinks to encourage people to click around and read more on different pages.

  • Use Polls and Quizzes

Consider how popular Buzzfeed’s quizzes and Twitter polls have become over the past few years. People are compelled to complete quizzes and fill in polls to see the results – this is a great way to boost the engagement on your website. If you have a WordPress website, then you can use the Pro Quiz plugin to easily create fun and interactive quizzes.

  • Encourage Feedback and Post Comments

If your readers can post comments and questions on your articles, then they will be more inclined to start connecting with your brand on a more meaningful level. Many times, regular commenters also start forming a community, which can go a long way in boosting brand loyalty as well as engagement.

Do you need help with your content marketing, community management or search engine optimisation strategies? Then contact WSI OMS today.