Want to end your year on a high note? Then start preparing your digital marketing strategy for the holiday season today. Many people procrastinate when it comes to gift shopping, so making sure your digital campaigns are tailored to those who want to buy now is definitely worth the effort. Even if you’re not necessarily offering products that people would buy as a year-end or Christmas gift, many people spend more time browsing the internet during this season, so get the most out of this extra search engine traffic by ensuring you’re drawing in more business.

Here are a few things you can do to get the most out of the festive buying frenzy:

Focus on mobile

The number of people who browse the internet and shop from mobile devices such as smart phones and tablets continues to rise, so make sure your website is easy to navigate and that your shopping carts can be used from a phone.

Find out what your competitors are doing

Do some online research to gauge what your competitors are doing to make some extra cash this season. They might have a few ideas that you can recreate in an even better, more lucrative way.

Launch a Pay-Per-Click campaign

If you’re worried your keywords are too competitive or that potential buyers won’t be able to find their way to your content about specials and promotions, then launch a paid Google advertising campaign to ensure your products will appear on the first page of Google.

Need help with your festive promotions? Then contact WSI OMS. We can help you with everything from PPC advertising to mobile website optimisation.