Everywhere you look these days, you’ll see a company with a social media strategy. Because these strategies are so widely applicable, it’s easy for you to feel like your company is being lost in the crowds of the millions of other businesses who are posting every week on multiple platforms. So how can you be sure that your business is getting noticed? And how can you increase your visibility?
Many businesses, when faced with this challenge, choose to increase the volume of their social media output – effectively choosing to try and flood out competitors. This, however, can become social media spam – an irritating annoyance that will chase consumers away rather than attract them to your business. It’s also incredibly easy to burn out this way, as copywriters will quickly run out of relevant, interesting topics to write on.
The most effective way to overcome the social media overcrowding issue is really to reduce your content output – or rather, to direct the content you do produce in a more targeted way. By finding your niche market, you don’t have to repeatedly spam the entire online community and you will ensure that your customers get the attention and information that they require.
Be sure to talk to your fans on a personal, one-on-one level. Having great customer service will win you loyalty that money simply cannot buy – it also makes your customers more likely to spread your brand via word-of-mouth. This is more important than ever on networks like Facebook, where individuals can recommend your company to their friends and family. Consumers on all networks like to feel like they are important individuals in your community, so responding to them on a personal level, answering their questions and even apologising for errors can benefit you, your social media goals and your customer service levels.