Founded in February 2004 by Mark Zuckerberg, Facebook started out as an online social networking service for Harvard students. Seeing its fair share of ups and downs and legal battles, as of 27 April 2016, Facebook now boasts 109 billion daily active users, with the average user spending 20+ minutes per day on Facebook.
That’s a LOT of people! And they are all potential customers.
How does Facebook help you reach your business goals?
When it comes to online advertising, Facebook offers an extremely effective digital marketing strategy through powerful and unique methods to target your adverts to the people who are most likely to care about your business.
Facebook PPC Ads operate on a pay-per-click basis and enable you to reach people based on location, age, gender, and interests. It also has tools available for you to understand how the adverts are performing. Amongst the most useful monitoring tools available is the ability to find out if an advert to get people to your website was successful in helping visitors to make a purchase or take another action
This has a direct impact on link building – where external pages link to a page on your website. This, in turn, is one of the many procedures used in search engine optimisation (SEO).
Facebook is so encouraging of business that it has published several guidelines, including one specifically related to content marketing:
“Include a clear action you want your audience to take in the body text of your ad
Highlight any benefits, sales or similar specials that your business is offering
Use a simple, eye-catching image that is related to your ad text
If you’re advertising a website, include your business name or other key information in the headline”