Instagram has 300 million daily active users and 70% of Instagram users report having looked up a brand on the platform. Instagram, like most popular social media sites, is a great place to gain influence over your consumer base by gathering a loyal following.
What sets Instagram apart from other social media platforms is its visual appeal. Research has shown that the brain conceives visuals faster than any other type of content. Here are a few ways to make Instagram work for your business:
- Switch To A Business Account
If you have not already, we suggest switching your existing profile to a business account. It is simple to do. Just follow these easy steps:
- Go to your settings menu,
- Scroll down, and then
- Select ‘switch to Business Profile’.
Business profiles have a number of handy extras like Instagram ads, analytics tools (Instagram Insights) and a contact button to boost your conversion rates.
- Offer Discounts
On Instagram, discount offers work well when accompanied by sharp imagery. Who does not want 40% off a stunning pair of shoes or a delicious looking smoothie? It is a great place to show off your product and provide an incentive for your customers to purchase it.
- Use Instagram Stories
One of Instagram’s newest and most interesting features is ‘Stories’. With content that lasts only 24 hours, you don’t have to worry about it fitting into your Instagram aesthetic, it can be spontaneous and there is more room for creativity. Live video, boomerangs, GIFS, and face-filters are just a few of the things you can feature in your stories. You can give your followers exclusive behind the scenes insights into your brand during live events or just a regular day at the office (showcasing company culture).
- Partner With Influencers
Leveraging an influencer’s audience-base is an easy way to reach more customers on Instagram. They trust them and so, by association will likely trust you. It is as simple as them giving a shout out to your brand and product on their page, doing a product review or offering discounts using a unique promo code. Influencers are a marketing goldmine on Instagram.