Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.

 

There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will firstly need to do some research on Google to find out which search terms prompt a featured snippet or answer box to appear. You will notice that an answer box appears when a user asks a question in Google.

 

After you have found which questions you want to answer, you will need to optimise your content so that it answers a question. The content that Google features in the Answer Box reads as if it is answering a question, so make sure you are writing it in a how-to, explanatory or step-by-step style.

 

An important factor to keep in mind when you are trying to rank in Google’s answer box is that Google generally features authoritative websites in these results. If you are struggling to make your site more authoritative, focus on the low hanging fruit like requesting a page on Wikipedia.

 

Need help with your seo strategy? Then http://www.wsioms.co.za/contact-us contact WSI OMS today.