When it comes to your company’s social media presence, it is important to remember that it is better to have a strong presence on one or two platforms than a weak presence on many. So, if you have any company social media networking accounts you never, or rarely, contribute to, rather cancel them.
The reason for this is that a lot of people are members of multiple social networks and if they come across a company page where nothing is happening on one of these platforms, they won’t feel inspired to respond to an invite from that company on another platform. In other words, a low activity page does more harm than good.
It’s always best to consult professionals like WSI OMS when it comes to your social media marketing strategy, because a ‘bad social media presence’ isn’t better than ‘no social media presence’. As a matter of fact, it’s the other way around.
Now, when it comes to posting content, there are a couple of rules you’d do well to adhere to. The first ones are probably obvious: Post regularly (between 1-3 times a day) and only post again after people have stopped commenting on your previous post.
The next one probably isn’t: For every 6 pieces of content you post, 4 should be from your influencer target and the content should, of course, be relevant to your followers. What this means is that 67% percent of the time you are sharing other people’s content and the people whose content you should be sharing are people with notable voices in your industry that have a large number of followers. This will show people that you keep up to date with the happenings in your industry, which inspires confidence. Also send these social influencers free content about you. This might inspire them to write about you which will give your company a greater online visibility.