It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:

 

  1. Create a post

Sometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a link share (as opposed to adding a link within a status update). You can check this data by using a link shortener such as bit.ly that will provide you with link activity information.

 

Another thing to experiment with is the different times of posting. See how your engagement varies if you post a link early in the day versus later in the afternoon.

 

  1. Promote to fans

Once you have created a post, you need to promote your post to people who have liked your page. When you promote your post to fans, you will be able to ensure that around 30% of your fans see the post within their news feeds (as opposed to only 10 – 15% of people).

 

  1. Promote to non-fans

You can look into strategically promoting your posts to people who haven’t already liked your Facebook page. To make sure you are targeting relevant people, you can specify precise interests or other relevant information when choosing who should see the post. Custom audiences are also a great way to ensure the right people are seeing your posts. You can create a custom audience of your email subscribers, for example, for this.

 

Need help with your social media marketing strategy? Then http://www.wsioms.co.za/contact-us contact WSI OMS today.

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