Designing a website that encourages online sales is no easy task. Web designers and developers have played around with numerous design options, calls to action buttons and shopping cart functionalities in order to find out what works. Here are a few tips to design your ecommerce website for success:
Take high res photos
You need really great photos for an ecommerce site (and you need multiple photos of each product, showing every angle and functionality of whatever you’re trying to sell online). Invest in a professional photographer for all your products pictures.
Keep it simple
If people are new to your site, they need to be able to find whatever they are looking for within three clicks. Make sure your product categories, payment methods and shipping options are easy to find and understand.
Did you know YouTube is the second largest search engine? Besides being able to draw traffic to your ecommerce site from high search results in YouTube as well as Google, it’s worth your while to invest in product videos that explain how to assemble or use your products.
Great customer service
It’s not all about your web design – you need a great customer service department to support your online store. People will be less hesitant to buy from you online if you are able to give them a landline number and/or online chat functionality to a real person who will sort out any billing or shipping issues.