While most people know that content is king, they are equally aware of how much time and effort is involved in writing content and content marketing. Instead of being tasked with developing each piece of content yourself, you can use content curation to diversify your content strategy and give more value to your customers.
If you have social media profiles, then you know how important it is to share content on a regular basis. This is only one of the reasons why content curation should form an important part of your content marketing strategy.
The main goal of content curation is to find content that is relevant to your niche so that you can share it with your audience. Not only does this keep your audience engaged, but it ensures that you remain top of mind by being able to share relevant information online. If you are able to curate high-quality content that keeps your target market engaged, then they will be interested when you do have your own information to share as well.
The way to go about curating content is to find quality sources of information in your industry. You can check out LinkedIn groups, Twitter hashtags, trending videos on YouTube or any other source of information that relates to your niche or industry. Once you have found content that would be of value to your audience, you can choose to either reshare it online or to add it to your own website. The benefit of adding it to your site is that you can include your own opinion or commentary, thereby adding your own voice and more value to the content before it is shared with your online networks.