Have you put in the time and effort to create a winning product or service? Check.
Are you promoting them by means of digital marketing? Check.
Why then are you not seeing the conversions on social media? A frustrating problem faced by many marketers! One of the easiest and most powerful fixes is to have a look at how persuasive (dare we say forcefully?) your calls to action are.
What is a CTA?
Used in content marketing, it stands for Call to Action – this is where you encourage your readers to take the next step in your digital marketing strategy. It could be to build your emailing list by having them sign up for a newsletter. It could be sending them to your website to up your SEO. Maybe you want them to share your page in order to grow your audience.
The thing is, whatever you want users to do next may be obvious to you, but it is not necessarily obvious to them. Communication is all about how the receiver understands the message, so calls to actions help to clarify your message.
Strategic use of calls to action
To get the most out of your social media marketing strategy, CTA’s on your covers, posts, and advertisements must sizzle.
There is nothing sneaky or stealthy about using call to action buttons. In fact, users anticipate and expect them to guide the way. So do not be coy – make sure that your call to action button is big and bold and visible. Do not hide it in a mass of distracting text and images.
To make your calls to action sizzle, you must use appropriate graphics. Leverage the fact that humans process images and numbers close to 60,000 times faster than we process words.
While you needn’t be timid about asking for something, bear these two elements in mind:
- Clearly show the benefit of doing what you ask.
- Use action words for… well, action! Examples include, “download”, “click here”, “contact me here”, “secure your spot.”