Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:
- Determine What You Want to Achieve
Maybe you need to focus on customer retention? Or maybe you want to get your product’s name out there? Many drip campaigns are focused on bringing in the sales, however. It’s important that you have a clear idea of what your goals are before you start creating your content, which leads to step number two.
- Create Your Content
Drip email marketing campaigns obviously involve more content creation than an email blast. The idea of a drip campaign is to not overwhelm your reader with too much info from the get-go. Rather, slowly give them the information they need at each step of the sales funnel. If a person hasn’t heard of your company before, consider the information they will need in order to agree to continue to do business with you, aspects such as:
- Details on how long you have been in business,
- Details and testimonials by clients that are happy with your service,
- Where you are based, and
- What your customer service policy looks like.
Create the appropriate content for each level of brand awareness and give them the information they need to progress to the next part of the sales cycle.
- Automate the Process
Once your content has been written, and the sequence of the emails planned out, determine the frequency of the mails and use an email scheduler to send the emails for you at specific intervals. Make sure that you have calls to action in the emails and that you make the process of getting in touch with you or buying a product as smooth as possible.