Creating a social media marketing calendar means you can target posts and content according to certain dates, holidays and events. Creating the perfect social media posts will take more than a few seconds and some creative steps will need to be followed. There is a basic 4-step process to setting up your social calendar if you want to ensure your content is well planned, relevant and reliable. The steps are as follows:
Have a set workflow to follow. For example, your workflow could be:
- Team brainstorming.
- Authorisation of the idea.
- Writing and editing of the copy of the post until it is fit for publishing.
- Find an inspiring image to accompany the post.
- Finally post to the social networks of your choice.
Decide how many times you will need to post to each social media platform each week. Some tips on how often to post have been made possible by Constant Contact in their “guidelines on how often to post to social:”
- Facebook and Google+: 3 to 10 times per week.
- Twitter: approximately 5 times per day.
- LinkedIn: 2 to 5 times per week.
- Pinterest: 5 to 10 times per day.
Ascertain how long it takes for your team to generate good social content to post on each network. This will give you a good idea of how long before an event you need to start working on them.
Fill up your social media calendar with events, launches and special occasions and include content which is relevant, linked to interesting posts and so on.
Social media marketing services offered by WSI OMS
At WSI OMS, we can create your social media marketing calendar with ease. We will take your business needs and requirements into consideration and present you with a social media marketing strategy and solution which is dedicated, focused and designed for success. Whether you are using Facebook, Google+, Twitter, Linked in or Pinterest rest assured we will have a digital marketing strategy available that works for you.
To learn more about our social media marketing and how we can assist you with your social media content calendar, contact us at WSI OMS today.